bondbar is Arriving Exclusively at Sally Beauty Locations
Michael Hemsworth — October 25, 2022 — Fashion
References: sallybeauty & drugstorenews
The bondbar haircare products have been created as a range of solutions from Sally Beauty to provide consumers with a way to increase their hair's bond in a series of simple steps. The products come in four steps in total including the No. 3 Bonding Pre-Shampoo, No. 4 Bonding Shampoo, No. 5 Bonding Conditioner and No. 6 Bonding Styling Cream. The products are focused ob reducing breakage by up to 70% and offer a 90% improvement related to wet detangling.
Group Vice President of Merchandising at Sally Beauty Maryann Herskowitz spoke on the new bondbar haircare products saying, "We are proud to launch bondbar. Hair damage is something that everyone experiences, so delivering a high-quality, accessibly priced product with clinically proven performance was key."
Group Vice President of Merchandising at Sally Beauty Maryann Herskowitz spoke on the new bondbar haircare products saying, "We are proud to launch bondbar. Hair damage is something that everyone experiences, so delivering a high-quality, accessibly priced product with clinically proven performance was key."
Trend Themes
1. Skincare-inspired Haircare - The trend of incorporating skincare ingredients into haircare products creates opportunities for cross-industry collaboration and innovation.
2. Bond-strengthening Haircare - The trend for bond-strengthening haircare products opens up opportunities for disruption in the haircare and beauty industry, including new product formulations and technology.
3. Multi-step Haircare - The trend towards multi-step haircare routines creates opportunities for new product development and marketing strategies, and drives consumer interest in premium and personalized products.
Industry Implications
1. Beauty - The beauty industry can capitalize on the trend towards bond-strengthening haircare by developing and marketing new products that appeal to consumers concerned with hair damage and breakage.
2. Skincare - The skincare industry can leverage the trend towards skincare-inspired haircare by collaborating with haircare brands to develop products that appeal to consumers who seek a holistic approach to their beauty regimen.
3. Retail - The retail industry can capitalize on the trend towards multi-step haircare routines by offering personalized product recommendations and bundles that cater to each customer's unique hair needs and concerns.
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