The Blondme x Barbie Collection Helps Fans Achieve Classic Looks
Laura McQuarrie — August 1, 2023 — Fashion
References: salonory & beautypackaging
Schwarzkopf Professional Blondme teamed up with Barbie to create a pair of Blondme x Barbie kits that help blondes keep their hair in top shape. The limited-edition hair care kits include two versions of the Blondme x Barbie Home Spa Collection, one for all blondes and another for cool blondes. Both of these kits come with shampoo, conditioner, a headband and creaseless clips, and the products help to repair inner bonds and strengthen the health of the hair.
While the collection for all blondes features 3D Bond Creation Technology and Cashmere Protein Complex, cool blondes get the benefit of the same technologies, plus Velvet Flower. These co-branded hair care kits are coming to Amazon in August, making it easy for blondes to keep their hair healthy, strong and shiny.
While the collection for all blondes features 3D Bond Creation Technology and Cashmere Protein Complex, cool blondes get the benefit of the same technologies, plus Velvet Flower. These co-branded hair care kits are coming to Amazon in August, making it easy for blondes to keep their hair healthy, strong and shiny.
Trend Themes
1. Co-branded Hair Care Kits - The collaboration between Schwarzkopf Professional Blondme and Barbie in creating the Blondme x Barbie kits opens up opportunities for other brands to tap into co-branding in the hair care industry.
2. Blonde Hair Maintenance - The launch of the Blondme x Barbie kits highlights the growing trend of specialized hair care products catering specifically to blondes, creating room for innovation in the blonde hair maintenance market.
3. Limited-edition Collaborations - The release of the limited-edition Blondme x Barbie kits demonstrates the demand for exclusive and collectible products, paving the way for more limited-edition collaborations across various industries.
Industry Implications
1. Hair Care - The collaboration between Schwarzkopf Professional Blondme and Barbie in creating hair care kits provides an opportunity for innovation in the hair care industry.
2. Beauty - The launch of the Blondme x Barbie kits emphasizes the increasing demand for specialized beauty products, creating potential for disruptive innovation in the beauty industry.
3. E-commerce - The availability of the Blondme x Barbie kits on Amazon showcases the expansion of e-commerce in the beauty sector, paving the way for further disruptive innovation in online retail.
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