Branston's Leftovers Day Campaign Focuses on Flavorful Boxing Day Meals
Laura McQuarrie — December 24, 2016 — Lifestyle
References: bringoutthebranston & eventmagazine
British food brand Branston launched a 'Leftovers Day' campaign for the holiday season, which puts a focus on how exciting the remains of Christmas leftovers can be on Boxing Day when they are spiced up with the right ingredients.
As part of its Leftovers Day campaign for this year's Boxing Day, Branston is giving out samples of its Branston Chutneys range with cheese, crackers and turkey sandwiches. Alongside these festive treats, recipe cards are being given out to encourage flavorful meal-making at home.
Rather than encouraging consumers to buy more new things at Christmastime, this clever campaign inspires the average person to work with what they already have, especially when it comes to curbing food waste.
As part of its Leftovers Day campaign for this year's Boxing Day, Branston is giving out samples of its Branston Chutneys range with cheese, crackers and turkey sandwiches. Alongside these festive treats, recipe cards are being given out to encourage flavorful meal-making at home.
Rather than encouraging consumers to buy more new things at Christmastime, this clever campaign inspires the average person to work with what they already have, especially when it comes to curbing food waste.
Trend Themes
1. Leftovers Revival - Opportunity for brands to create campaigns that showcase the potential of leftover food and encourage creativity in meal-making.
2. Food Waste Solutions - Innovative approaches to reducing food waste by encouraging consumers to make use of leftover ingredients and creating recipes specifically for leftovers.
3. Sustainable Consumption - Growing trend of promoting sustainable practices by encouraging consumers to embrace leftover food and reduce the need for buying new ingredients.
Industry Implications
1. Food and Beverage - Opportunity for food brands to develop innovative products and campaigns that promote creative uses of leftovers and reduce food waste.
2. Packaging - Opportunity for packaging companies to develop eco-friendly packaging solutions specifically designed for storing and preserving leftovers.
3. Hospitality - Opportunity for restaurants and hotels to create special leftover-themed menus or promotional campaigns that attract diners during holiday seasons.
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