This Brandy Packaging Offers a Sophisticated Design
Mishal Omar — August 30, 2016 — Lifestyle
References: shumilovedesign.eu & packagingoftheworld
The agency 'Shumi Love Design' has created sophisticated brandy packaging for the brand 'Baaduri' in Moldova, Georgia.
The brandy comes in three different flavors and the company has made itself easily identifiable through the use of gold emblazoning. While each bottle's label is a different color, what is consistent across the individual bottles is their textured gold foil text. A golden stamp at the top of each bottle's label makes it clear what Baaduri's signature symbol is supposed to be. As a whole, the brandy packaging draws in consumers with its elegant design.
This golden branding reflects the simple luxury that is associated with brandy, often recognized as a sophisticated and classic drink.
The brandy comes in three different flavors and the company has made itself easily identifiable through the use of gold emblazoning. While each bottle's label is a different color, what is consistent across the individual bottles is their textured gold foil text. A golden stamp at the top of each bottle's label makes it clear what Baaduri's signature symbol is supposed to be. As a whole, the brandy packaging draws in consumers with its elegant design.
This golden branding reflects the simple luxury that is associated with brandy, often recognized as a sophisticated and classic drink.
Trend Themes
1. Luxury Branding - Disruptive innovation opportunity: Explore unique and upscale packaging designs that elevate brand perception and resonate with the target audience.
2. Personalized Labels - Disruptive innovation opportunity: Introduce customizable label options to enhance consumer engagement and create a sense of exclusivity.
3. Textured Foil Embellishments - Disruptive innovation opportunity: Experiment with tactile and visually appealing foil-based embellishments to create a premium look and feel.
Industry Implications
1. Alcohol - Disruptive innovation opportunity: Develop innovative packaging concepts that capture the essence of luxury and sophistication, catering to discerning customers.
2. Packaging - Disruptive innovation opportunity: Harness cutting-edge materials and techniques to create unique and visually striking packaging designs that differentiate brands in the competitive market.
3. Design - Disruptive innovation opportunity: Combine creativity and elegance to design captivating visual identities that convey the brand's values and allure consumers.
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