Zing Sang & Watch Hill Proper Made the World's Most Expensive Bloody Mary
Laura McQuarrie — May 8, 2023 — Lifestyle
References: watchhillproper & tastingtable
At the exhilarating Kentucky Derby, guests are invited to experience the World's Most Expensive Bloody Mary concocted by Bloody Mary mix brand Zing Zang and Watch Hill Proper Bourbon Bar & Kitchen, the world's largest American Whiskey Bar and Kentucky's first premier bourbon club.
The Zing Zang "Win" Mary is a $1,149 bourbon Bloody Mary made with Zing Zang's new Blazing Bloody Mary Mix, plus a rare flight of Pappy Van Winkle bourbon. This luxurious bourbon cocktail is served in a 24-karat gold leaf, handblown crystal glass with a handcrafted custom silver sipper stirrer created by the fifth-generation silversmiths making the Kentucky Derby Trophy for 47 years.
A portion of the proceeds will help to support the Permanently Disabled Jockeys Fund.
The Zing Zang "Win" Mary is a $1,149 bourbon Bloody Mary made with Zing Zang's new Blazing Bloody Mary Mix, plus a rare flight of Pappy Van Winkle bourbon. This luxurious bourbon cocktail is served in a 24-karat gold leaf, handblown crystal glass with a handcrafted custom silver sipper stirrer created by the fifth-generation silversmiths making the Kentucky Derby Trophy for 47 years.
A portion of the proceeds will help to support the Permanently Disabled Jockeys Fund.
Trend Themes
1. Luxury Cocktails - Creating expensive, premium cocktails offers an opportunity to tap into the high-end, luxury market.
2. Collaboration Between Brands - Partnering with other brands to create unique, exclusive products can generate buzz and increase revenue.
3. Custom Glassware - Designing bespoke glassware for serving cocktails provides a chance to innovate in the barware industry and offer a unique experience for customers.
Industry Implications
1. Beverage - The beverage industry can capitalize on the trend of luxury cocktails by creating premium products and collaborating with other brands to offer unique experiences to customers.
2. Hospitality - Hotels and restaurants can attract high-end customers by offering exclusive, expensive cocktails and partnering with known brands to offer a unique experience.
3. Glassware - Designing and manufacturing custom glassware for luxury bars and restaurants provides an opportunity to innovate in the glassware industry and cater to a high-end market.
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