The Chocks Away Cocktail will be Available on 365 Aviation Flights
Michael Hemsworth — July 30, 2019 — Business
References: mr-foggs & thespiritsbusiness
The Chocks Away cocktail has been created by Head Bartender at the London-based Mr Fogg's Society of Exploration Matteo Carretta as a drink that can only be enjoyed at the venue and in-flight on 365 Aviation flights.
The cocktail was described as, "a twist on the traditional Martini" and consists of Grey Goose L'Original Vodka with St-Germain Elderflower liqueur along with Martini Riserva Speciale Ambrato vermouth. The drink is garnished with a drop of olive oil that has been mixed with red food coloring to let it float gracefully on top to create a feast for the eyes.
The Chocks Away cocktail is being exclusively mixed up at all six of the brand's locations in London as well as on 365 Aviation flights until November.
The cocktail was described as, "a twist on the traditional Martini" and consists of Grey Goose L'Original Vodka with St-Germain Elderflower liqueur along with Martini Riserva Speciale Ambrato vermouth. The drink is garnished with a drop of olive oil that has been mixed with red food coloring to let it float gracefully on top to create a feast for the eyes.
The Chocks Away cocktail is being exclusively mixed up at all six of the brand's locations in London as well as on 365 Aviation flights until November.
Trend Themes
1. Experiential Cocktails - Businesses can explore creating unique cocktail experiences, like the Chocks Away cocktail, to attract customers and enhance their brand image.
2. Exclusive In-flight Offerings - Airlines can create exclusive cocktails like the Chocks Away cocktail to offer a unique and premium in-flight experience, setting themselves apart from competitors.
3. Garnish Innovation - Bartenders and mixologists can experiment with creative and visually striking garnishes, like the olive oil drop with food coloring, to elevate the presentation of their cocktails.
Industry Implications
1. Hospitality - Bars, lounges, and restaurants can incorporate experiential cocktails like the Chocks Away cocktail to attract customers and provide memorable drinking experiences.
2. Airlines - Airlines can enhance their in-flight services by offering exclusive cocktails, such as the Chocks Away cocktail, to create a differentiated and luxurious flying experience for passengers.
3. Culinary - Mixologists and bartenders can collaborate with chefs and culinary experts to explore innovative garnish options, like the olive oil drop with food coloring, to create visually stunning cocktails.
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