OpenFortune Created Fortune Slips with QR Codes for Extra Debit Card
Laura McQuarrie — October 20, 2021 — Marketing
References: openfortune & prnewswire
Extra Debit Card and OpenFortune are working together so that the financial services company can treat people to a special surprise at the end of their meal. After cracking open one of the branded fortune cookies, people will find a sleep of paper with a QR code that links to the Extra Debit Card website. On these fortune slips, people will see messages like Buy stir fry, build credit," and "Did you know? Egg Rolls can help build your credit. Curious?"
These special fortune cookies bring awareness to the fact that the Extra Debit Card is the first debit card of its kind that lets customers build credit history and earn up to 1% back everywhere they swipe. These fortune cookies speak to restaurant-goers who want a safe and accessible way to build credit.
These special fortune cookies bring awareness to the fact that the Extra Debit Card is the first debit card of its kind that lets customers build credit history and earn up to 1% back everywhere they swipe. These fortune cookies speak to restaurant-goers who want a safe and accessible way to build credit.
Trend Themes
1. QR Code Fortune Cookies - A trend where companies incorporate QR codes into fortune cookies as a marketing tool.
2. Debit Cards with Rewards - A trend where financial services companies offer debit cards that provide rewards and incentives for usage.
3. Building Credit Through Spending - A trend where debit cards are designed to help customers build their credit history through regular spending and usage.
Industry Implications
1. Financial Services - Financial services companies can explore the opportunity to offer debit cards with creative marketing tactics such as QR code fortune cookies to attract new customers.
2. Restaurant Industry - The restaurant industry can partner with financial services companies to promote debit cards with incentives and rewards for customers who dine-in or order food for delivery.
3. Credit Card Industry - Credit card companies can investigate the potential of debit cards with rewards, as well as debit cards that build credit, in order to attract customers who may not qualify for traditional credit cards.
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