This Concept Bottle Design Celebrates the Drink's Ties to Russian Culture
Laura McQuarrie — December 19, 2014 — Lifestyle
References: behance.net & packagingoftheworld
This vodka bottle design concept from the Unblvbl Branding agency adopts a heavily slanted shape that makes everything seem off-kilter. In developing the concept, the branding agency considered the vodka's ties to Russian culture, playing off the idea of hard work and going against the grain. In a propaganda-style illustration of a man pulling a weight so heavy behind him that his whole body is at an angle, it's easy to see how this idea translates to the vodka bottle design.
The tone of the branding for this concept is dark and brooding, stressing that there's "No sweet without sweat." As serious as the backstory for this vodka packaging is, the concept is quite novel and it would definitely be one to get you to do a double take upon seeing it for the first time.
The tone of the branding for this concept is dark and brooding, stressing that there's "No sweet without sweat." As serious as the backstory for this vodka packaging is, the concept is quite novel and it would definitely be one to get you to do a double take upon seeing it for the first time.
Trend Themes
1. Concept Bottle Design - This trend presents opportunities for designers to create unique and eye-catching packaging that grabs consumers' attention.
2. Celebrating Cultural Ties - This trend highlights the potential for brands to connect with consumers by incorporating elements of local culture in their products.
3. Propaganda-inspired Branding - This trend showcases the potential for brands to use bold and provocative visuals to create a strong brand identity.
Industry Implications
1. Alcohol Beverage Industry - This industry can explore innovative bottle designs to differentiate their products and attract consumers.
2. Design and Packaging Industry - This industry can take advantage of the trend by providing creative and unique concepts for brand packaging.
3. Marketing and Advertising Industry - This industry can utilize propaganda-inspired branding to create impactful and memorable campaigns for their clients.
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