Authentic Beauty Concept's Glow Collection Defines and Hydrates Hair
Jana Pijak — March 29, 2022 — Fashion
References: authenticbeautyconcept
The Authentic Beauty Concept Glow Collection is formulated to enhance hair for a defined, smooth and shiny overall look. Ideal for the warm months ahead, the range will hydrate locks while working to eliminate frizz.
The collection consists of three key products: the Glow Mask, which repairs from root to tip while preserving color and controlling fly-aways, the Glow Cleanser, a color-preserving formula that seals in hydration while leaving hair soft and shiny, the Glow Conditioner and the Glow Essence. While the conditioner preserves color for easy management, the Glow Essence can be mixed with the Glow Mask for a more intense, shine-boosting treatment.
With superfood ingredients like cinnamon and dates, Authentic Beauty Concept formulates its products to enhance color-treated hair. The ingredients are known for toning, energizing, moisturizing and conditioning. Each of the brand's products is also free from sulphates, silicones and parabens making it choice clean beauty fans will love.
The collection consists of three key products: the Glow Mask, which repairs from root to tip while preserving color and controlling fly-aways, the Glow Cleanser, a color-preserving formula that seals in hydration while leaving hair soft and shiny, the Glow Conditioner and the Glow Essence. While the conditioner preserves color for easy management, the Glow Essence can be mixed with the Glow Mask for a more intense, shine-boosting treatment.
With superfood ingredients like cinnamon and dates, Authentic Beauty Concept formulates its products to enhance color-treated hair. The ingredients are known for toning, energizing, moisturizing and conditioning. Each of the brand's products is also free from sulphates, silicones and parabens making it choice clean beauty fans will love.
Trend Themes
1. Clean Beauty - Authentic Beauty Concept's sulphate, silicone, and paraben-free products cater to clean beauty fans of summer-ready haircare.
2. Color-preserving Formulas - Authentic Beauty Concept's color-preserving Glow Cleanser and Glow Conditioner keep hair vibrant throughout the warm months.
3. Superfood Ingredients - The use of superfood ingredients like cinnamon and dates in Authentic Beauty Concept's Glow Collection presents an opportunity for other haircare brands to experiment with unique and natural ingredients.
Industry Implications
1. Haircare - The haircare industry can take advantage of a growing market of consumers looking for clean and natural formulas like the ones offered by Authentic Beauty Concept.
2. Clean Beauty - The clean beauty industry can see growth through brands offering products that are environmentally friendly and don't include harmful chemicals.
3. Color-treated Haircare - Color-treated haircare brands can cater to a specific market by offering products that preserve and enhance hair color like the Glow Collection by Authentic Beauty Concept.
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