The Bb.Seaweed Collection is Infused with Kelp & Microalgae
Laura McQuarrie — June 1, 2023 — Fashion
Bumble and bumble's Bb.Seaweed Collection was created to support healthy hair and a balanced scalp with 93% naturally derived ingredients, including royal sugar kelp, Pacific sea kelp and green microalgae. In the nutrient-dense vegan hair care range, consumers will find supportive products like the Seaweed Whipped Scalp Scrub and the Seaweed Air Dry Cream, as well as new version of the brand's Seaweed Shampoo and Conditioner.
While taming flyaways, deeply nourishing strands and achieving effortless air-dried styles, consumers will appreciate the
the scent of the Bb.Seaweed Collection with notes of apple, leafy greens, mint, pineapple and white woods.
To support the world's waterways, this hair care collection has been mindfully packaged in 100% recyclable packaging.
While taming flyaways, deeply nourishing strands and achieving effortless air-dried styles, consumers will appreciate the
the scent of the Bb.Seaweed Collection with notes of apple, leafy greens, mint, pineapple and white woods.
To support the world's waterways, this hair care collection has been mindfully packaged in 100% recyclable packaging.
Trend Themes
1. Natural Haircare Products - There is an opportunity for the hair-care industry to introduce more products with naturally derived ingredients such as kelp and microalgae
2. Scalp Care Products - With the introduction of products like Seaweed Whipped Scalp Scrub, there is an opportunity for the hair-care industry to create more scalp care products with nourishing ingredients
3. Eco-friendly Packaging - There is an opportunity for the beauty industry to invest in sustainable packaging alternatives to reduce environmental impact and appeal to eco-conscious consumers
Industry Implications
1. Haircare - The haircare industry can continue to develop more products with nourishing, natural ingredients such as kelp and microalgae
2. Scalp Care - The scalp care industry can expand with more products that nourish and exfoliate the scalp, like the Seaweed Whipped Scalp Scrub
3. Beauty - The beauty industry can focus on creating more eco-friendly packaging solutions that cater to the needs of conscious consumers
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