Blue Point Brewing Company's Beer Makes Long Commutes More Bearable
Ellen Smith — August 13, 2017 — Lifestyle
References: bluepointbrewing & mashable
Blue Point Brewing Company is releasing a beer to make delayed commutes a little more bearable.
This summer, New York's Penn station has undergone emergency track repairs, making for long train delays and unhappy commuters. To make the best of a bad situation, one beer company released 'Delayed' -- a pilsner available specifically in Penn Station that's aimed at lifting the moods of grumpy travelers. The boozy beverage is described as "a blend of floral, spicy hops for a subtle apple and lemon-lime aroma, balanced by slight honey notes from a creamy malt body." The bitterness of the beer was intentional as its meant to reflect the bitter attitudes of the commuters experiencing longer than expected wait times.
The 16-ounce can is designed to look like the Long Island Rail schedule board and hopes to eliminate some of the stress of delays.
This summer, New York's Penn station has undergone emergency track repairs, making for long train delays and unhappy commuters. To make the best of a bad situation, one beer company released 'Delayed' -- a pilsner available specifically in Penn Station that's aimed at lifting the moods of grumpy travelers. The boozy beverage is described as "a blend of floral, spicy hops for a subtle apple and lemon-lime aroma, balanced by slight honey notes from a creamy malt body." The bitterness of the beer was intentional as its meant to reflect the bitter attitudes of the commuters experiencing longer than expected wait times.
The 16-ounce can is designed to look like the Long Island Rail schedule board and hopes to eliminate some of the stress of delays.
Trend Themes
1. Delay-inspired Products - Creating products that alleviate the negative experiences associated with delays and aim to improve people's moods.
2. Localized Product Offerings - Designing products specifically tailored to the needs and preferences of a particular location or venue.
3. Bitter Attitude Branding - Utilizing branding and messaging that includes elements of bitterness to resonate with customers' negative emotions.
Industry Implications
1. Brewing - Breweries can create delay-inspired beers to cater to commuters and provide a unique experience that stands out from the competition.
2. Transportation - Transportation companies can explore partnerships with breweries to offer delay-themed beverages to passengers, enhancing their travel experience.
3. Hospitality - Hotels and restaurants near transportation hubs can feature delay-inspired products, such as beers, to cater to frustrated and stressed travelers.
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