Samuel Adams Launches 'I Can't' Can to Help Escape Unwanted Plans
Grace Mahas — June 8, 2023 — Lifestyle
References: prnewswire
Samuel Adams understands that summer is about fun, not obligations. To help Americans escape unwanted plans, the brand introduces the 'I CAN't' Can. This limited-edition accessory allows drinkers to shake and reveal a humorous excuse, giving them the freedom to enjoy their favorite summer ale guilt-free. Available for pre-order at the Sam Adams Store, the 'I CAN't' Can embodies the carefree spirit of summer.
A recent survey conducted by Samuel Adams confirms that 80% of Americans desire to ditch their summer obligations. However, many struggle to come up with believable excuses. The 'I CAN't' Can offers 12 witty excuses, providing an 'out' for adults in need. Priced at $5.30, symbolic of Samuel Adams Summer Ale's 5.3% ABV, the 'I CAN't' Can is a light-hearted solution.
In addition, Samuel Adams introduces the Ditch Days Variety Pack, featuring Summer Ale, Porch Rocker, Summer Adventure Lager, and Take-A-Day IPA. These refreshing brews capture the essence of summer, allowing beer enthusiasts to fully embrace the season.
With the 'I CAN't' Can and the Ditch Days Variety Pack, Samuel Adams celebrates the joy of summer while offering an escape from unwanted obligations. Let's raise a can and savor the true meaning of summer!
A recent survey conducted by Samuel Adams confirms that 80% of Americans desire to ditch their summer obligations. However, many struggle to come up with believable excuses. The 'I CAN't' Can offers 12 witty excuses, providing an 'out' for adults in need. Priced at $5.30, symbolic of Samuel Adams Summer Ale's 5.3% ABV, the 'I CAN't' Can is a light-hearted solution.
In addition, Samuel Adams introduces the Ditch Days Variety Pack, featuring Summer Ale, Porch Rocker, Summer Adventure Lager, and Take-A-Day IPA. These refreshing brews capture the essence of summer, allowing beer enthusiasts to fully embrace the season.
With the 'I CAN't' Can and the Ditch Days Variety Pack, Samuel Adams celebrates the joy of summer while offering an escape from unwanted obligations. Let's raise a can and savor the true meaning of summer!
Trend Themes
1. Excuse Generators - Other companies can create similar products that are either humorous or sincere that would help individuals get out of unwanted plans and offer an alternative solution.
2. Limited-edition Accessories - Other companies can offer special or limited-edition accessories that complement their brand and product offerings to increase sales and engagement with their target audience.
3. Summer Variety Packs - Other beverage companies can create variety packs that cater to a specific season or theme that would encourage individuals to try different products the company has to offer.
Industry Implications
1. Alcoholic Beverages - Beverage companies can create unique and fun limited-edition products that complement their current offerings and spark consumer interest.
2. Marketing - Marketing companies can help businesses create fun and engaging campaigns that resonate with their target audience and make their products stand out from competitors.
3. Retail - Retail companies can create limited-edition accessories that complement their product offerings to increase sales and offer consumers a unique, exclusive product.
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