This Limited-Edition Beer is Ideal For Easygoing Summertime Sipping
Rahul Kalvapalle — June 30, 2023 — Lifestyle
References: labattusa & prnewswire
Labatt Blue Light, a high-quality light pilsner that has gained fans in its country of origin of Canada as well as the U.S. for the balanced sipping experience achieved through Cascade hops and quality malts, has gone and ahead and launched 'Labatt Blue Light Apple,' a limited-edition beer which offers a similar drinking satisfaction albeit with the addition of a crisply refreshing apple flavor.
Jason Folaron, brand manager for Labatt USA, stated that the advent of this light pilsner is timely. “Apple flavored beers are growing rapidly in popularity, nearly doubling in sales from previous years," Folaron observed. "With Blue Light doing so well, it’s the perfect time for us to bring something new and fresh to the market that we know Labatt fans will enjoy.”
The 'Labatt Blue Light Apple' beer is available for purchase in 12-pack and 30-pack formats in several states including New York and Florida.
Image Credit: Labatt
Jason Folaron, brand manager for Labatt USA, stated that the advent of this light pilsner is timely. “Apple flavored beers are growing rapidly in popularity, nearly doubling in sales from previous years," Folaron observed. "With Blue Light doing so well, it’s the perfect time for us to bring something new and fresh to the market that we know Labatt fans will enjoy.”
The 'Labatt Blue Light Apple' beer is available for purchase in 12-pack and 30-pack formats in several states including New York and Florida.
Image Credit: Labatt
Trend Themes
1. Apple-infused Beers - The growing popularity of apple flavored beers presents an opportunity for breweries to create innovative and refreshing options for consumers.
2. Limited-edition Beverages - The launch of limited-edition beers provides breweries with a chance to create excitement and attract new customers with unique flavor combinations.
3. Flavor Innovation in Light Beers - Introducing new flavors to light beers allows breweries to cater to changing consumer preferences and offer more diverse options within the light beer category.
Industry Implications
1. Craft Brewery - Craft breweries can capitalize on the trend of apple-infused beers by experimenting with different apple varieties and refining the brewing process to create unique and appealing flavors.
2. Alcoholic Beverage Retail - Retailers specializing in alcoholic beverages can leverage the popularity of limited-edition beverages like Labatt Blue Light Apple to attract customers and drive sales by offering exclusive and hard-to-find products.
3. Flavor Development - Companies specializing in flavor development can collaborate with breweries to create innovative and authentic apple flavors that enhance the overall drinking experience of light pilsners.
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