Blue Apron's Thanksgiving Feast Simplifies Holiday Preparations
Laura McQuarrie — September 30, 2020 — Lifestyle
References: cook.blueapron & prnewswire
While many consumers have come to rely on Blue Apron for everyday eating, the meal delivery service is branching out to offer its first-ever Thanksgiving feast, which is full of chef-created recipes to take the stress out of preparing for the holiday. The Thanksgiving-inspired, southern-style menu has the potential to feed up to eight people and it includes side dishes, dessert and more.
As John Adler, Vice President of Culinary at Blue Apron, describes: "Thanksgiving is going to be different for many families this year, and we're happy to join them in the kitchen by creating a one-stop-shop to make their entire holiday feast a little easier." With this in mind, Blue Apron is also offering a Holiday Feast Favorites wine bundle with reds and whites to complement the easy-to-prepare Thanksgiving dishes.
Image Credit: Blue Apron
As John Adler, Vice President of Culinary at Blue Apron, describes: "Thanksgiving is going to be different for many families this year, and we're happy to join them in the kitchen by creating a one-stop-shop to make their entire holiday feast a little easier." With this in mind, Blue Apron is also offering a Holiday Feast Favorites wine bundle with reds and whites to complement the easy-to-prepare Thanksgiving dishes.
Image Credit: Blue Apron
Trend Themes
1. Meal Delivery Services - Disruptive innovation opportunity: Developing customizable meal kits for specific holidays and occasions.
2. Chef-created Recipes - Disruptive innovation opportunity: Collaborating with renowned chefs to create unique and easy-to-prepare holiday menus.
3. Holiday Feast Bundles - Disruptive innovation opportunity: Curating wine bundles that perfectly complement holiday dishes.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Creating new delivery models that cater to special occasions like Thanksgiving.
2. E-commerce - Disruptive innovation opportunity: Developing online platforms to curate and deliver holiday feast packages.
3. Wine and Spirits - Disruptive innovation opportunity: Partnering with meal delivery services to offer wine pairings specifically designed for holiday meals.
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