The Knot and 'The Bachelorette' Stars Work on New Collab
Grace Mahas — April 28, 2022 — Lifestyle
References: theknot
The Knot, the wedding planning and registry resource, recently joined forces JoJo Fletcher and Jordan Rodgers of ABC’s The Bachelorette to launch exclusive wedding invitation suites. The couple originally collaborated with The Knot to create their wedding registry in 2020.
Inspired by the couple's vineyard wedding, the new 'Romantic Setting' suite features three different illustrations including a rustic vineyard, a mountain, and a traditional barn. They can now be customized and purchased exclusively on The Knot Invitations.
“Using The Knot throughout our wedding journey was a no-brainer. From inspiration and ideas to wedding vendors, personalized wedding websites, registries, invitations, guest list management and more, The Knot is a one-stop shop for all your wedding planning needs,” said JoJo Fletcher.
Image Credit: The Knot
Inspired by the couple's vineyard wedding, the new 'Romantic Setting' suite features three different illustrations including a rustic vineyard, a mountain, and a traditional barn. They can now be customized and purchased exclusively on The Knot Invitations.
“Using The Knot throughout our wedding journey was a no-brainer. From inspiration and ideas to wedding vendors, personalized wedding websites, registries, invitations, guest list management and more, The Knot is a one-stop shop for all your wedding planning needs,” said JoJo Fletcher.
Image Credit: The Knot
Trend Themes
1. Co-branded Invitation Suites - Opportunity for co-branded invitation suites collaboration between wedding planners and celebrities to offer customers unique and affordable wedding invitation options.
2. Personalized Wedding Stationery - There is the opportunity to incorporate technology to offer couples more options to personalize their wedding stationery.
3. Design Suites Inspired by Venues - There is an opportunity to develop design suites inspired by popular wedding destinations to appeal to a broader audience.
Industry Implications
1. Wedding Planning - There are opportunities for wedding planners to collaborate with celebrities to provide a unique wedding planning experience.
2. Printing Services - Opportunities to incorporate technology to offer customers more personalized printing services for their wedding invitations.
3. E-commerce - There is an opportunity for e-commerce platforms to create a one-stop-shop for all wedding planning needs, including wedding invitations, registry, and guest list management.
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