Whitley Neill New Blood Orange Vodka is Made with Sicilian Oranges
Katherine Pendrill — January 17, 2017 — Lifestyle
Building off the success of its African-inspired Whitley Neill Gin, Halewood Wines & Spirits is adding a Blood Orange Vodka to the Whitley Neill collection. With the premium vodka category on the rise, the lightly flavored spirit offers consumers something a little different to enjoy on special occasions.
The new Whitley Neill brand Blood Orange Vodka is a premium vodka made with a mixture of zesty Sicilian oranges. The inviting aroma of the oranges is then mixed with a combination of earthy spices to form a spirit that is smooth enough to be enjoyed on its own, but also versatile enough to be used as a base for a wide range of cocktails. For added appeal, the vodka comes in a sleek, orange bottle that helps the product stand out from other premium vodkas on the market.
The new Whitley Neill brand Blood Orange Vodka is a premium vodka made with a mixture of zesty Sicilian oranges. The inviting aroma of the oranges is then mixed with a combination of earthy spices to form a spirit that is smooth enough to be enjoyed on its own, but also versatile enough to be used as a base for a wide range of cocktails. For added appeal, the vodka comes in a sleek, orange bottle that helps the product stand out from other premium vodkas on the market.
Trend Themes
1. Premium Vodka Category - Opportunity to innovate with unique flavor combinations and packaging to attract consumers looking for a luxurious drinking experience.
2. Flavored Spirits - Potential to create new flavors using natural ingredients to meet the demand for unique and distinctive spirits.
3. Craft Cocktails - Growing trend of using premium vodkas as a base for creative, artisanal cocktails, allowing for experimentation with flavors and presentation.
Industry Implications
1. Alcoholic Beverages - Opportunity for distilleries and breweries to expand their product portfolios with flavored vodkas and innovative cocktail options.
2. Packaging - Chance for packaging companies to create eye-catching designs and materials that enhance the premium experience of the product.
3. Hospitality - Potential for bars, restaurants, and hotels to attract customers by offering unique craft cocktails made with premium flavored vodkas.
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