Impossible Foods' Indulgent Burger Patties are Bold and Gourmet
Laura McQuarrie — June 21, 2023 — Lifestyle
References: impossiblefoods & vegconomist
Impossible Foods has made a significant impact on the food industry and now the pioneering company is introducing a premium version of the original Impossible burger patty, the all-new Indulgent Burger. Like its predecessor, this new plant-based option will provide consumers with a choice when it comes to making environmentally friendly and cruelty-free dining choices.
The Indulgent Burger is said to be thicker with a bolder, more gourmet flavor that was intentionally developed with a taste-first approach. The super-juicy, full-flavor patty can be cooked on the stovetop or grill and according to 82% of consumers who tried the product, it tasted as good as or better than ground beef from cows.
The innovative plant-powered burger will soon be launching at select restaurants in the United States, including Bareburger and Monty's Good Burger, as well as select retail partners.
The Indulgent Burger is said to be thicker with a bolder, more gourmet flavor that was intentionally developed with a taste-first approach. The super-juicy, full-flavor patty can be cooked on the stovetop or grill and according to 82% of consumers who tried the product, it tasted as good as or better than ground beef from cows.
The innovative plant-powered burger will soon be launching at select restaurants in the United States, including Bareburger and Monty's Good Burger, as well as select retail partners.
Trend Themes
1. Premium Plant-based Options - Create upscale plant-based alternatives that offer a gourmet flavor and dining experience.
2. Taste-first Approach - Develop plant-based products with a focus on flavor to appeal to a wider range of consumers.
3. Comparable to Ground Beef - Continuously improve plant-based patties to match or exceed the taste of traditional meat products.
Industry Implications
1. Plant-based Food - Explore plant-based food production and innovation to cater to the growing demand for sustainable and cruelty-free dining options.
2. Restaurant - Introduce premium plant-based options in restaurant menus to attract environmentally-conscious and health-conscious customers.
3. Retail - Partner with retail stores to offer high-quality plant-based products that can be easily accessed by consumers.
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