Water Bottle Brand LIFEWTR Debuts a Black Art Rising Series
Grace Mahas — February 1, 2021 — Social Good
LIFEWTR recently debuted the new Black Art Rising Series – a limited-edition collection of premium bottled water that highlights the work of Black, purpose-led artists. The artists include Haitian-American multimedia artist Adler Guerrier, Nigerian American artist Dawn Okoro, and New York and New Haven based visual artist Tajh Rus. The Black Art Rising Series is available to purchase from Amazon and Publix in the Atlanta metropolitan area.
Moreover, LIFEWTR is committed to using its platform to spotlight the work and voices of emerging artists since it recognizes that not all creators receive the same opportunities. "LIFEWTR will be making $30k donations on behalf of each of the three featured artists (for a total $90k donation) to local institutions that will help further support Black artists, and their artistic representations of the Black experience, history and culture."
Image Credit: LIFEWTR
Moreover, LIFEWTR is committed to using its platform to spotlight the work and voices of emerging artists since it recognizes that not all creators receive the same opportunities. "LIFEWTR will be making $30k donations on behalf of each of the three featured artists (for a total $90k donation) to local institutions that will help further support Black artists, and their artistic representations of the Black experience, history and culture."
Image Credit: LIFEWTR
Trend Themes
1. Supporting Black Artists - Brands can showcase the work of Black artists and make contributions to institutions that support them.
2. Limited-edition Collections - Creating limited-edition collections featuring collaborations with purpose-led artists can drive consumer interest.
3. Minority Representation - Focusing on underrepresented groups and putting the spotlight on their voices and experiences can create meaningful, socially-conscious products.
Industry Implications
1. Beverage - Beverage companies can collaborate with artists to create limited-edition collections for their products.
2. Art - Art institutions and organizations can partner with brands to support and showcase the work of their underrepresented artists.
3. Retail - Retailers can carry limited-edition collections that are socially conscious and resonate with their customers' values.
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