Strangest Zune Ad Ever
Jeremy Gutsche — January 4, 2007 — Unique
References: techeblog
In a world where nothing gets noticed, you need an edge if you want people to look at your ad. Some marketers use sex, some use sex, and still others use... well, you get the point. For Microsoft's latest Zune campaign, the choice was to use Bizarre. This ad titled, "Eyes," is currently rated 1 star on myspace, which is bad... but wait, 70,000 have watched the vid on youtube in less than a month Peculiar.
Trend Themes
1. Unconventional Advertising - Exploring unusual and distinct advertising methods and mediums to attract consumer attention.
2. Viral Marketing - Creating marketing campaigns designed to spread quickly via social media platforms and the internet.
3. Surrealist Imagery - Using unusual visual imagery and bizarre concepts to gain attention and promote a brand or product.
Industry Implications
1. Advertising - Innovating new ways of creating brand awareness and utilizing unconventional advertising techniques.
2. Entertainment - Leveraging surreal visuals and online virality to generate buzz around upcoming releases or events.
3. Social Media - Developing and promoting unusual content with the potential to go viral across social media platforms, driving engagement and audience growth.
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