COFFEEBAY's BITTERSWEET Drinks Have Slightly Astringent Ingredients
Laura McQuarrie — July 2, 2019 — Lifestyle
References: coffee-bay.co.kr & businesswire
Cafe brand COFFEEBAY launched a line of BITTERSWEET drinks that play up ingredients with astringent tastes. This all-new beverage collection includes the Brown Sugar Ristretto Latte, which combines a flavorful, strong cup of ristretto with brown sugar, the Cinnamonsugar Sparkling Long Black with long black espresso and lemon sparkling water and the Cinnamonsugar Spanish Latte with Spanish condensed milk cream and cinnamon sugar.
COFFEEBAY’s stores in the Philippines have already had great success sharing the BITTERSWEET beverages, as the sugar-based beverages are not common in the area and locals are passionately sharing the innovative products on social media.
With many health-conscious consumers looking to cut back on their sugar consumption, they are instead favoring foods and beverages with ingredients that cut through familiar sweet flavors.
COFFEEBAY’s stores in the Philippines have already had great success sharing the BITTERSWEET beverages, as the sugar-based beverages are not common in the area and locals are passionately sharing the innovative products on social media.
With many health-conscious consumers looking to cut back on their sugar consumption, they are instead favoring foods and beverages with ingredients that cut through familiar sweet flavors.
Trend Themes
1. Astringent Ingredients - Creating drinks with astringent ingredients like ristretto, lemon sparkling water, and cinnamon sugar is a trend that provides an opportunity to create new flavor profiles to appeal to health-conscious consumers.
2. Sugar Reduction - With health-conscious consumers looking to cut their sugar intake, the trend of offering sugar-reduced beverages presents an opportunity to cater to this market while still offering innovative and delicious flavor combinations.
3. Localized Innovation - Creating innovative products like the BITTERSWEET beverages that are unique to a specific area or culture could help businesses capitalize on social media marketing and generate local buzz.
Industry Implications
1. Cafes - Cafes could benefit from the trend of creating bittersweet and sugar-reduced beverages to appeal to health-conscious consumers while still offering unique and flavorful menu items.
2. Beverage Industry - The beverage industry can capitalize on the trend of creating beverages with astringent ingredients and localized innovation to create new products that cater to changing consumer preferences.
3. Social Media Marketing - Localized innovation in food and beverage products, like COFFEEBAY's BITTERSWEET drinks, can help businesses generate buzz on social media and attract consumers looking for unique and innovative products.
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