McDonald's is Bringing Back the Double Big Mac for a Limited Time
Colin Smith — January 11, 2024 — Business
References: mcdonalds & brandeating
McDonald's announced that it is bringing back its previous fan-favorite supersized burger, the 'Double Big Mac' for a limited time. Originally released in many regions in 2020, the burger is essentially the same as the iconic Big Mac sandwich but with two extra beef patties. The Double Big Mac is making its limited return on January 24th at participating restaurant locations across North America.
The Big Mac includes a sesame seed bun with a middle layer, minced onions, shredded lettuce, two slices of cheese, two pickles, and McDonald's iconic Mac Sauce. The Double Big Mac follows this same recipe but with two extra patties and an additional slice of cheese. The price of the sandwich may vary by region and individual restaurant locations.
Image Credit: McDonald's
The Big Mac includes a sesame seed bun with a middle layer, minced onions, shredded lettuce, two slices of cheese, two pickles, and McDonald's iconic Mac Sauce. The Double Big Mac follows this same recipe but with two extra patties and an additional slice of cheese. The price of the sandwich may vary by region and individual restaurant locations.
Image Credit: McDonald's
Trend Themes
1. Return of Supersized Burgers - The limited return of the 'Double Big Mac' offers an opportunity for fast food chains to capitalize on the trend of bringing back nostalgic menu items.
2. Limited Time Offer - The availability of the Double Big Mac at participating restaurant locations for a limited time provides a way for fast food chains to create a sense of urgency and drive customer traffic.
3. Variation on a Classic - The introduction of the Double Big Mac, with two extra patties and an additional slice of cheese, presents a chance for fast food chains to innovate and offer new variations of their iconic menu items.
Industry Implications
1. Fast Food - The limited return of the Double Big Mac creates an opportunity for the fast food industry to attract customers with popular nostalgic menu items.
2. Restaurant Chains - The availability of the Double Big Mac provides a way for restaurant chains to generate buzz and drive foot traffic to their locations.
3. Food Service - The introduction of the Double Big Mac offers a chance for food service providers to explore new variations of classic menu items and cater to customers' preferences for larger portion sizes.
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