Zaxby's is Auctioning Off a Bottle of Zax Sauce for Saucetember
Laura McQuarrie — August 25, 2023 — Marketing
References: zaxbys & article.wn
As the month of August nears its end, chicken chain Zaxby's is gearing up for Saucetember—its annual celebration of all things saucy—by auctioning off a single bottle of Zax Sauce. This special bottle for collectors is the first-ever bottled sauce from Zaxby's and it's signed by Zach McLeroy, Zaxby's founder and the creator of the brand's iconic Zax Sauce. What's more, the winner of the auction will receive not just this meaningful bottle but also a lifetime supply of Zax Sauce. The sauce was created back in 1990 and since then, it has become a favorite among people of all ages.
Proceeds from the Zax Sauce for Life auction will benefit The Boys' and Girls' Clubs of America.
Proceeds from the Zax Sauce for Life auction will benefit The Boys' and Girls' Clubs of America.
Trend Themes
1. Bottled Sauces - The rise of special-edition bottled sauces presents an opportunity for brands to engage collectors and offer unique experiences.
2. Saucetember - The annual celebration of all things saucy, Saucetember, creates a platform for brands to showcase their sauces and generate excitement among consumers.
3. Sauce Collecting - The emergence of sauce collecting as a hobby opens up possibilities for brands to create limited-edition sauces and tap into a dedicated fan base.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of special-edition bottled sauces to cater to the growing demand for unique and collectible products.
2. Restaurant and Fast Food - The restaurant and fast food industry can leverage Saucetember to promote their signature sauces and engage customers in exciting campaigns.
3. Nonprofit and Charity - Nonprofit and charity organizations can explore partnerships with brands that host sauce-related auctions to raise funds for impactful causes.
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