Jimmy John's Sold 100 Large Bottles of Kickin' Ranch at a Deep Discount
Laura McQuarrie — January 10, 2024 — Lifestyle
References: store.jimmyjohns & brandeating
Jimmy John's Kickin' Ranch sauce is leaving the menu and to bid this condiment a fond farewell, the American sandwich chain sold 100 "Big Ass Bottles" of Kickin' Ranch via its online store at just one cent each, plus shipping. The limited-edition bottles of ranch are numbered from one to 100 and sales were limited to one person. The handful of fans who were able to secure one of these commemorative bottles will be able to savor the taste of their favorite sauce for a little longer, as well as relish in the deep discount they were able to get.
Kickin' Ranch is set to be available at Jimmy John's locations nationwide, while supplies last, through January 22, 2024. After that, Jalapeño Ranch will be offered as a replacement.
Kickin' Ranch is set to be available at Jimmy John's locations nationwide, while supplies last, through January 22, 2024. After that, Jalapeño Ranch will be offered as a replacement.
Trend Themes
1. Direct-to-consumer Condiment Sales - The success of Jimmy John's sale of limited-edition Kickin' Ranch bottles at a deep discount highlights the potential for direct-to-consumer sales of condiments.
2. Limited-edition Collectibles - The sale of numbered, limited-edition Kickin' Ranch bottles suggests a growing trend of offering collectible items to drive customer engagement and sales.
3. Replacing Menu Items - The discontinuation of Kickin' Ranch sauce at Jimmy John's and its replacement with Jalapeño Ranch reflects a trend in rotating menu items and introducing new flavors.
Industry Implications
1. Restaurant Chain - The success of Jimmy John's Kickin' Ranch sale demonstrates potential opportunities for other restaurant chains to leverage limited-edition promotions to boost sales.
2. Food and Beverage Retail - The direct-to-consumer sale of condiments by Jimmy John's suggests a potential disruption in traditional retail channels for sauces and dressings.
3. Marketing and Advertising - The use of limited-edition collectibles, like numbered Kickin' Ranch bottles, presents opportunities for marketers to create buzz and drive brand loyalty through exclusive offerings.
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