Wayback Burgers Just Launched 'The Big Way' Burger
Katherine Pendrill — March 5, 2022 — Lifestyle
References: thrillist & qsrmagazine
Wayback Burgers is one of the fast growing burger chains in the U.S., and the brand is celebrating that success with the launch of 'The Big Way' burger.
The Big Way burger is a cheeky take on another fast food chain's iconic burger. Or as Wayback Burgers puts it, "a mouthwatering remake of a mediocre burger made by the biggest clown in the business." To recreate this famous burger, Wayback Burgers has put together two 100-percent all-beef patties, lettuce, cheese, pickles, onions, and Thousand Island dressing on a toasted bun. Though this may sound like a simple combination, Wayback Burgers guarantees that your taste buds will know that this is a superior burger.
The Big Way is available from participating Wayback Burgers locations for just a limited time from March 7 to May 30.
Image Credit: Wayback Burgers
The Big Way burger is a cheeky take on another fast food chain's iconic burger. Or as Wayback Burgers puts it, "a mouthwatering remake of a mediocre burger made by the biggest clown in the business." To recreate this famous burger, Wayback Burgers has put together two 100-percent all-beef patties, lettuce, cheese, pickles, onions, and Thousand Island dressing on a toasted bun. Though this may sound like a simple combination, Wayback Burgers guarantees that your taste buds will know that this is a superior burger.
The Big Way is available from participating Wayback Burgers locations for just a limited time from March 7 to May 30.
Image Credit: Wayback Burgers
Trend Themes
1. Competitor-inspired Menus - Other fast casual restaurants can create their own versions of iconic fast food burgers to attract customers and gain a competitive edge.
2. Limited-time Offerings - Fast casual restaurants can take advantage of the buzz created by limited-time offerings to excite customers and draw in traffic.
3. Customizable Fast Casual Experience - Fast casual restaurants can offer a customizable experience by allowing customers to adapt their menu items, even in cheeky ways, to suit their tastes.
Industry Implications
1. Fast Casual Restaurants - Fast casual restaurants can offer customizable menus and limited-time offerings inspired by competitors to draw in customers and gain a competitive edge.
2. Hamburgers and Fast Food - The hamburger and fast food industries can encourage healthy competition by inspiring each other and offering their own unique takes on iconic menu items.
3. Marketing and Advertising - Marketing and advertising firms can capitalize on the buzz created by limited-time offerings and competitor-inspired menu items to help fast casual restaurants increase their customer base.
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