7-Eleven is Introducing a New Jarritos Big Gulp Flavor
Michael Hemsworth — December 17, 2019 — Lifestyle
References: 7-eleven & cstoredecisions
A new Big Gulp flavor has been announced by 7-Eleven in an exclusive deal between the convenience retailer and popular Mexican craft soda brand Jarritos. The popular Mandarin soda flavor is being introduced for the first time ever outside of a bottle to offer consumers a way to enjoy the classic taquerias refreshment in an alternative way. The drink is made with natural flavors, 100% real sugar and will be available at participating locations.
7-Eleven Senior Product Director for Proprietary Beverages Jacob Barnes spoke on the new Big Gulp Jarritos flavor saying, "We are always looking for new and interesting flavors for both Slurpee and fountain drinks by monitoring flavor trend experts as well as social media buzz. When Jarritos Mandarin was such a hit on the Slurpee machine, we immediately began working to bring it back as a Big Gulp fountain drink.”
7-Eleven Senior Product Director for Proprietary Beverages Jacob Barnes spoke on the new Big Gulp Jarritos flavor saying, "We are always looking for new and interesting flavors for both Slurpee and fountain drinks by monitoring flavor trend experts as well as social media buzz. When Jarritos Mandarin was such a hit on the Slurpee machine, we immediately began working to bring it back as a Big Gulp fountain drink.”
Trend Themes
1. Craft Soda Beverages - Craft soda companies can collaborate with convenience stores to introduce their unique flavors as fountain drinks, disrupting the traditional soda market.
2. Flavor Trend Monitoring - Businesses can use flavor trend analysis and social media data to identify popular flavors and adapt them for their own products, creating new and innovative options for consumers.
3. Alternative Beverage Formats - Offering classic beverages in new formats, such as introducing bottled or canned versions as fountain drinks, can appeal to consumers looking for alternative ways to enjoy their favorite drinks.
Industry Implications
1. Convenience Stores - Convenience stores can collaborate with craft soda companies to offer exclusive flavors as fountain drinks, creating a unique selling point and attracting new customers.
2. Beverage Industry - The beverage industry can leverage consumer demand for new and exciting flavors by introducing unique options in a variety of formats, disrupting the traditional soda market.
3. Social Media Monitoring - Businesses can use social media monitoring tools to identify popular flavor trends and adapt them for their products, offering innovative options that appeal to a wider audience.
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