NatureSweet's SunBursts are Branded as Healthy Big Game Snacks
Laura McQuarrie — January 27, 2017 — Lifestyle
References: naturesweet & trndmonitor
Stadium food like chips, nachos and hot dogs are some of the favorite big game snacks that sports fans also make for at-home snacking during the year's biggest games. While these may be some of the most popular options, they are not necessarily the most healthy.
NatureSweet is stepping in to offer its SunBursts, or small golden tomatoes, with a selection of four different dips that are specifically branded for game day enjoyment. As the brand promises, now you can "Score big with greenhouse-grown NatureSweet SunBursts."
While it is easy enough for a consumer to pick up a small box of tomatoes and a few dips at the supermarket, any day or for a special televised event, this shareable snack tray specifically creates a connection between healthy eating and game day.
NatureSweet is stepping in to offer its SunBursts, or small golden tomatoes, with a selection of four different dips that are specifically branded for game day enjoyment. As the brand promises, now you can "Score big with greenhouse-grown NatureSweet SunBursts."
While it is easy enough for a consumer to pick up a small box of tomatoes and a few dips at the supermarket, any day or for a special televised event, this shareable snack tray specifically creates a connection between healthy eating and game day.
Trend Themes
1. Healthy Snack Alternatives - Offering healthier options for popular game day snacks presents an opportunity for disruptive innovation.
2. Branded Game Day Snacks - Creating snack trays specifically branded for game day enjoyment taps into the market of sports fans looking for themed snacks.
3. Connection Between Health and Entertainment - Emphasizing the link between healthy eating and game day creates a disruptive innovation opportunity in the snacking industry.
Industry Implications
1. Food and Beverage - The food and beverage industry can tap into the trend of offering healthier snack alternatives for game day.
2. Marketing and Advertising - Marketing and advertising professionals can assist in creating branded game day snack tray concepts.
3. Health and Wellness - The health and wellness industry can explore opportunities to promote the connection between healthy eating and entertainment.
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