The 'Bic Idea' Ads Illustrate the Creativity of a Ballpoint Pen
Leslie Chen — April 25, 2013 — Marketing
References: publicis.es & adsoftheworld
Pens are usually thought of as an obsolete writing tool compared to the swiftness of a keyboard, but these Bic Idea print ads illustrate just how powerful a ballpoint pen can be.
The campaign includes five different images created by Publicis advertising agency in Spain; each feature hand-drawn brainstorming illustrations within different quirky and comical topics. My favorite ad from the Bic Idea campaign is the 'Anti Shark Attack Suits' which includes drawings of suits of strawberries, leeks and tomatoes that will presumably protect one from a shark's sharp fangs. These Bic print ads reveal that putting pen to paper can provide inspiration for even the most absurd subjects.
The Bic Idea campaign acts as a reminder for the creativity (and big ideas) that only a pen can make.
The campaign includes five different images created by Publicis advertising agency in Spain; each feature hand-drawn brainstorming illustrations within different quirky and comical topics. My favorite ad from the Bic Idea campaign is the 'Anti Shark Attack Suits' which includes drawings of suits of strawberries, leeks and tomatoes that will presumably protect one from a shark's sharp fangs. These Bic print ads reveal that putting pen to paper can provide inspiration for even the most absurd subjects.
The Bic Idea campaign acts as a reminder for the creativity (and big ideas) that only a pen can make.
Trend Themes
1. Hand-drawn Ads - Opportunity for companies to create unique and quirky ads using hand-drawn illustrations.
2. Power of Pen and Paper - Opportunity for businesses and individuals to explore the potential of using pen and paper for brainstorming and generating ideas.
3. Comical Advertising - Opportunity for businesses to use humor and absurdity in their advertising campaigns to capture audience attention and create brand awareness.
Industry Implications
1. Advertising - Opportunity for advertising agencies to use hand-drawn illustrations in their ad campaigns for a unique and eye-catching approach.
2. Stationery - Opportunity for stationery companies to promote the power of writing and drawing with pen and paper as a means of creativity and idea generation.
3. Creative Services - Opportunity for businesses offering creative services to use comical and quirky approaches in their branding and marketing for a memorable and impactful impression.
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