The Serge Salat 'Beyond Infinity' Installation is Disorientating
Andrei Niculau — October 2, 2011 — Art & Design
References: thefoxisblack & designboom
The Serge Salat 'Beyond Infinity' installation is a multi-sensory experience that uses mirrors, light, music and fractal art that amazes and blows away all perceptions of space. Serge Salat, a french architect well-known for large, infrastructure projects such as international airports or TGV train stations, has created this installation as a vehicle showroom, and was sponsored by Buick automaker.
The structure is completely enclosed, measures 12.45 by 10.8 meters at a height of 3.8 meters and is made out of a steel infrastructure covered in aluminum panels with mirrors. Using spatial techniques characteristic of Suzhou gardens, the whole experience is meant as a "mystical journey,'' according to Salat, through abstract Chinese gardens.
The infinite reflections of the mirrors distort all perceptions of space as the music plays, the lights pulse from ultraviolet blue to white creating an unreal setting.
The Serge Salat Beyond Infinity project was installed at Shanghai's Westgate Mall until the 18th of September, and will be installed for three days each in Beijing, Chengdu, Dalian, Xi'an, Zhengzhou, Shenzhen, and Hangzhou.
Photo Credits: designboom, thefoxisblack
The structure is completely enclosed, measures 12.45 by 10.8 meters at a height of 3.8 meters and is made out of a steel infrastructure covered in aluminum panels with mirrors. Using spatial techniques characteristic of Suzhou gardens, the whole experience is meant as a "mystical journey,'' according to Salat, through abstract Chinese gardens.
The infinite reflections of the mirrors distort all perceptions of space as the music plays, the lights pulse from ultraviolet blue to white creating an unreal setting.
The Serge Salat Beyond Infinity project was installed at Shanghai's Westgate Mall until the 18th of September, and will be installed for three days each in Beijing, Chengdu, Dalian, Xi'an, Zhengzhou, Shenzhen, and Hangzhou.
Photo Credits: designboom, thefoxisblack
Trend Themes
1. Multi-sensory Installations - Opportunity for businesses to create immersive experiences that engage multiple senses and distort perceptions of reality.
2. Fractal Art - Potential for artists and designers to incorporate fractal patterns into their works, creating visually stunning and mesmerizing pieces.
3. Abstract Chinese Gardens - The fusion of traditional Chinese garden design with modern technology presents innovative possibilities for landscape architects and urban planners.
Industry Implications
1. Automotive - Opportunity for automakers to sponsor and collaborate on immersive art installations as a unique marketing strategy.
2. Retail - Retailers can explore incorporating immersive and transformative experiences into their store designs to create memorable customer interactions.
3. Entertainment - Potential for the entertainment industry to adopt immersive installations as a new form of spectacle and attraction for audiences.
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