Just Salad is Making Beyond Beef Meatballs a Permanent Menu Addition
Katherine Pendrill — September 14, 2019 — Marketing
References: businessinsider & qsrmagazine
As part of its mission to be a sustainability leader in the restaurant space, Just Salad has announced that it will be making Beyond Beef Meatballs a permanent menu addition at all of its US locations.
In recent years, many restaurants have added plant-based meat alternatives in an effort to cater to changing consumers taste preferences and growing environmental concerns. But Just Salad has gone a step further other chains by not only adding meat-free alternatives to its menu, but to actually eliminating grilled streak from its menu. The chain has now fully replaced steak with Beyond Meat’s plant-based beef alternative. With 16 grams of protein in just four meatballs, the new Beyond Beef Meatballs are an excellent salad topping option. As Just Salad's Chief Sustainability Officer Janani Lee explains, "We’re thrilled to offer our guests an alternative to beef that’s just as delicious yet significantly more eco-friendly."
Image Credit: Just Salad.
In recent years, many restaurants have added plant-based meat alternatives in an effort to cater to changing consumers taste preferences and growing environmental concerns. But Just Salad has gone a step further other chains by not only adding meat-free alternatives to its menu, but to actually eliminating grilled streak from its menu. The chain has now fully replaced steak with Beyond Meat’s plant-based beef alternative. With 16 grams of protein in just four meatballs, the new Beyond Beef Meatballs are an excellent salad topping option. As Just Salad's Chief Sustainability Officer Janani Lee explains, "We’re thrilled to offer our guests an alternative to beef that’s just as delicious yet significantly more eco-friendly."
Image Credit: Just Salad.
Trend Themes
1. Plant-based Meat Alternatives - The rise of plant-based meat alternatives as consumers seek healthier and sustainable food options presents an opportunity for restaurants to add more meat-free options to their menus.
2. Sustainability in the Food Industry - As Just Salad's mission shows, there is an opportunity for brands to differentiate themselves by prioritizing sustainability in the food industry.
3. Replacing Traditional Meat Dishes - As Just Salad's removal of grilled steak from its menu shows, there is an opportunity for restaurants to replace traditional meat dishes with plant-based alternatives, offering a different spin on classic dishes.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can take advantage of the rise of plant-based meat alternatives by offering more meat-free options and promoting sustainable practices.
2. Sustainable Packaging Industry - As the demand for sustainable food options increases, there is an opportunity for the sustainable packaging industry to innovate and offer more eco-friendly packaging options for restaurants.
3. Startups in the Plant-based Food Industry - The growing demand for plant-based meat alternatives presents an opportunity for startups in the plant-based food industry to develop innovative products that cater to changing consumers' preferences.
0.7
Score
Popularity
Activity
Freshness
