sweetgreen Teamed Up with Meati to Create the New Miso Meati Bowl
Katherine Pendrill — November 12, 2022 — Lifestyle
References: vegconomist-com.webpkgcache & qsrmagazine
For its first-ever plant-based partnership, the popular salad concept sweetgreen has teamed up with Meati to create a new menu item called the Miso Meati Bowl.
Meati is a mushroom meat brand that offers consumers a plant-based alternative to meat. The new Miso Meati Bowl features Miso Marinated Meati, along with wild rice, roasted sweet potatoes, shredded cabbage, kale, toasted almonds, basil, and a miso sesame ginger dressing.
The idea behind the Miso Meati Bowl came from sweetgreen's customer survey research, which revealed the demand for more vegan-friendly options that are also high in protein and don't skimp on flavor. The Miso Meati Bowl ticks all those boxes thanks to Meati's nutrient-rich mushroom root protein.
The new Miso Meati Bowl is available now from sweetgreen's Culver City Food Lab.
Image Credit: sweetgreen
Meati is a mushroom meat brand that offers consumers a plant-based alternative to meat. The new Miso Meati Bowl features Miso Marinated Meati, along with wild rice, roasted sweet potatoes, shredded cabbage, kale, toasted almonds, basil, and a miso sesame ginger dressing.
The idea behind the Miso Meati Bowl came from sweetgreen's customer survey research, which revealed the demand for more vegan-friendly options that are also high in protein and don't skimp on flavor. The Miso Meati Bowl ticks all those boxes thanks to Meati's nutrient-rich mushroom root protein.
The new Miso Meati Bowl is available now from sweetgreen's Culver City Food Lab.
Image Credit: sweetgreen
Trend Themes
1. Plant-based Meat Alternatives - Restaurants and brands are increasingly finding opportunities in offering plant-based meat alternatives that mimic the texture and taste of traditional protein sources.
2. Protein-rich Vegan Options - There is a growing demand for vegan-friendly options that are high in protein and do not compromise on flavor, presenting an opportunity for innovative products that cater to this market segment.
3. Customer Research-informed Menu Development - Businesses are leveraging customer research data and feedback to inform menu development and introduce new offerings that cater to evolving consumer preferences and demands.
Industry Implications
1. Plant-based Food Industry - As consumers become more conscious about plant-based meal options, the plant-based food industry is poised to experience significant growth and disruption, particularly in the meat alternatives segment.
2. Vegan-friendly Fast Food - As more consumers adopt vegan and plant-based diets, there is an opportunity for fast-food chains to develop vegan-friendly options that are high in protein and flavor, in order to cater to this growing market segment.
3. Restaurant and Food Service Industry - Customer research and feedback is becoming increasingly important in the restaurant and food service industry, as businesses seek to introduce new menu items and stay competitive in an ever-evolving market landscape.
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