BEAM x SunnyD Created a Limited-Edition Super Greens Flavor
Laura McQuarrie — May 16, 2023 — Marketing
References: youcanbeam & bevnet
BEAM Super Greens shares the benefits of 26 fruits and vegetables in a convenient dietary supplement and the brand is now introducing a limited-edition BEAM x SunnyD collaboration with a Tangy Original flavor. This drink mix is packed with benefits from fruits and veggies like broccoli, kale and cranberry, which are sources of energy, antioxidants and support for the digestive system. As the brand says, consumers can "Think of this as your all-in-one wellness formula for what you lack in your daily diet."
This formula is naturally flavored and sweetened and it speaks to consumers who want a flavorful, nostalgic way to boost their health on a daily basis.
As part of this collaboration, for a limited time, consumers can also purchase a limited-edition SunnyD branded mini beam blend bottle.
This formula is naturally flavored and sweetened and it speaks to consumers who want a flavorful, nostalgic way to boost their health on a daily basis.
As part of this collaboration, for a limited time, consumers can also purchase a limited-edition SunnyD branded mini beam blend bottle.
Trend Themes
1. Nostalgic Wellness Supplements - The popularity of nostalgic, flavored wellness supplements presents an opportunity to create unique collaborations with iconic brands.
2. Convenient Dietary Supplements - As consumers seek convenience in their daily lives, there is an opportunity to create easy-to-use dietary supplements that are also tasty and nutritious.
3. All-in-one Wellness Formulas - The trend towards all-in-one wellness formulas that offer a variety of health benefits in one product can be capitalized on by creating unique and flavorful blends of fruits and vegetables.
Industry Implications
1. Health and Wellness - The health and wellness industry can benefit from the nostalgic and flavorful approach to dietary supplements by creating unique collaborations and innovative products.
2. Functional Foods - The functional foods industry can capitalize on the trend towards all-in-one wellness formulas by creating unique and convenient products that offer a range of health benefits.
3. Beverages - The beverage industry can explore nostalgic collaborations like the BEAM x SunnyD limited-edition blend to create unique products that cater to health-conscious consumers.
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