These Mars and Galaxy Canned Milk Drinks Come in 250ml Servings
Michael Hemsworth — September 17, 2023 — Eco
References: marschocolatedrinksandtreats & talkingretail
These Mars and Galaxy canned milk drinks are being launched by Mars Chocolate Drinks & Treats (MCD&T) as an update on the brand's original product for a more sustainable twist.
The products come in 250ml cans, which are highly recyclable and also eliminate the use of single-use plastics to further enhance their eco-friendly profile. The drinks maintain the same formula as the original with no sugar added, and are arriving in the UK in cases of 12 with a suggested price point of £1.20 each.
General Manager Michelle Frost spoke on the Mars and Galaxy canned milk drinks saying, "The launch of this new packaging format enables us to explore more sustainable options giving consumers more choice. Cans are a popular on-the-go format but are equally used in the home. With the product being ambient shoppers can take them home and chill at their leisure before drinking.”
The products come in 250ml cans, which are highly recyclable and also eliminate the use of single-use plastics to further enhance their eco-friendly profile. The drinks maintain the same formula as the original with no sugar added, and are arriving in the UK in cases of 12 with a suggested price point of £1.20 each.
General Manager Michelle Frost spoke on the Mars and Galaxy canned milk drinks saying, "The launch of this new packaging format enables us to explore more sustainable options giving consumers more choice. Cans are a popular on-the-go format but are equally used in the home. With the product being ambient shoppers can take them home and chill at their leisure before drinking.”
Trend Themes
1. Canned Milk Drinks - These canned milk drinks offer a sustainable twist on the original product, with highly recyclable cans and no added sugar.
2. Eco-friendly Packaging - The use of 250ml recyclable cans eliminates single-use plastics and enhances the eco-friendly profile of these milk drinks.
3. Convenient On-the-go Format - The popularity of canned drinks as an on-the-go option provides an opportunity to explore more sustainable packaging choices for consumer convenience.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the trend of canned milk drinks by offering more sustainable packaging options and expanding the range of flavors.
2. Dairy Industry - Dairy companies can tap into the trend of canned milk drinks by creating their own versions with eco-friendly packaging and no added sugar.
3. Packaging Industry - The packaging industry can benefit from the demand for eco-friendly packaging by developing innovative and highly recyclable cans for various beverages.
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