This Delivery Service Supports Independent and Small Breweries
Mishal Omar — July 5, 2016 — Lifestyle
References: craftbeerclub
By purchasing a beer subscription from the 'Craft Beer Club,' members can enjoy new craft beers each month.
The service offered by the Craft Beer Club does not have shipping fees and places an emphasis on beer that is "produced by small-production, independent brewers." This is important as it garners more exposure for small independent brewing companies and also provides beer that is not available in most large-scale stores. By helping small businesses while simultaneously providing beer aficionados with unique monthly packages, this service hopes to turn the act of tasting beer into the same sophisticated and complex process as wine tasting.
Giving Americans the opportunity to sample beers from small brewers in other parts of the country provides ample opportunity for both the businesses and beer lovers to expand their horizons.
The service offered by the Craft Beer Club does not have shipping fees and places an emphasis on beer that is "produced by small-production, independent brewers." This is important as it garners more exposure for small independent brewing companies and also provides beer that is not available in most large-scale stores. By helping small businesses while simultaneously providing beer aficionados with unique monthly packages, this service hopes to turn the act of tasting beer into the same sophisticated and complex process as wine tasting.
Giving Americans the opportunity to sample beers from small brewers in other parts of the country provides ample opportunity for both the businesses and beer lovers to expand their horizons.
Trend Themes
1. Craft Beer Subscriptions - This trend allows beer enthusiasts to explore new and unique craft beers from independent breweries on a monthly basis.
2. Supporting Small Breweries - The trend of supporting small breweries through beer subscriptions helps to expose them to a wider audience and increase their market share.
3. Elevating Beer Tasting - Craft beer subscriptions aim to elevate the experience of beer tasting to a sophisticated level, similar to wine tasting.
Industry Implications
1. Subscription Services - Craft beer subscriptions create an opportunity for subscription service providers to cater to the growing market of beer enthusiasts.
2. Craft Beer - The craft beer industry benefits from beer subscription services by reaching a larger audience and gaining more exposure.
3. Online Retail - Beer subscription services disrupt traditional brick-and-mortar retail by offering unique and exclusive craft beer options online.
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