Alaskan Brewing's Beer Sampler Packaging Offers a Peek at Rotating Products
Laura McQuarrie — March 31, 2018 — Lifestyle
References: alaskanbeer & brewbound
Alaskan Brewing recently introduced an all-new packaging for its beer sampler sets that includes a cut-out window so that the rotating styles included inside can easily be previewed by consumers.
The Frontier Pack will be packaged with staples from the brewery such as its Alaskan Amber and Icy Bay IPA, as well as two other styles—which may include one limited-edition product, a new style or something else experimental from Alaskan Brewing. The other kind of brew that will be included in the sample sets is a brewers’ choice style.
The interactive nature of the packaging gives consumers the chance to look and touch the bottles beyond the secondary packaging, without having to modify the style of the box for each new selection of samples that is set to be released.
The Frontier Pack will be packaged with staples from the brewery such as its Alaskan Amber and Icy Bay IPA, as well as two other styles—which may include one limited-edition product, a new style or something else experimental from Alaskan Brewing. The other kind of brew that will be included in the sample sets is a brewers’ choice style.
The interactive nature of the packaging gives consumers the chance to look and touch the bottles beyond the secondary packaging, without having to modify the style of the box for each new selection of samples that is set to be released.
Trend Themes
1. Interactive Beer Sampler - Interactive packaging for beer samplers gives customers the chance to preview rotating styles, creating a unique and engaging customer experience.
2. Rotating Product Packaging - Packaging that allows for the showcasing of rotating products can create excitement and curiosity, leading to increased purchases and customer loyalty.
3. Brewer's Choice Sampling - Including a brewer's choice style in sample sets can introduce customers to new flavors and increase interest in experimental or limited-edition products.
Industry Implications
1. Craft Beer - Interactive packaging and rotating product showcases are innovative ways craft beer breweries can differentiate themselves and create a unique customer experience.
2. Beverage Packaging - Developing packaging that allows for the showcasing of rotating products can apply across the beverage industry and create excitement for various product lines.
3. Retail - Including a brewer's choice style in sample sets can drive traffic to retail locations and increase sales, by providing an exclusive and unique product offering.
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