The 'Primed' Beer Packaging Designs Blend Painting with Libations
Michael Hemsworth — May 10, 2016 — Lifestyle
References: smytwitdesign & retaildesignblog.net
At first glance, the 'Primed' beer packaging designs might look as though they belong at the paint store but the reality is that they are an innovative design intended to hold brews. Blending a love for painting and beer, the 'Primed' packaging is the design work of Lauren Smyth and uses playful language to enhance the sense of fun surrounding the design.
Featuring two sizes including a quart and a gallon, the 'Primed' beer packaging designs are color coded to correspond to the kind of beer within. This attention to detail helps to draw in consumers based on curiosity as well as preconceived preferences about what kind of beer they like. The final product is unexpectedly interesting and correlates the product to an experience before it has even been consumed.
Featuring two sizes including a quart and a gallon, the 'Primed' beer packaging designs are color coded to correspond to the kind of beer within. This attention to detail helps to draw in consumers based on curiosity as well as preconceived preferences about what kind of beer they like. The final product is unexpectedly interesting and correlates the product to an experience before it has even been consumed.
Trend Themes
1. Playful Packaging Designs - The 'Primed' beer packaging designs blend a love for painting and beer, creating a playful and innovative packaging experience.
2. Color-coded Packaging - The 'Primed' beer packaging designs use color coding to correspond to the type of beer, enhancing the consumer's curiosity and preferences.
3. Experience-driven Product Packaging - The 'Primed' beer packaging designs correlate the product to an experience, creating interest before consumption.
Industry Implications
1. Craft Beer Industry - Craft breweries can leverage playful packaging designs like 'Primed' to stand out in a competitive market.
2. Design and Packaging Industry - The creative use of color coding in 'Primed' packaging presents opportunities for designers and packaging companies to explore innovative designs.
3. Art and Beverage Collaboration - The fusion of painting with beer packaging in 'Primed' opens up possibilities for art and beverage collaborations to create unique experiences for customers.
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