Deme Beer Unveils New Brand Identity and Packaging
Niko Pajkovic — September 9, 2021 — Marketing
References: packagingoftheworld
Vietnamese craft beer brand Deme Beer has revealed its new Liger Pham designed branding and packaging for its first-ever beer, the 'Ba Hoa IPA.'
The vibrant 'Ba Hoa IPA' packaging will also double as Deme Beer's new brand identity, considering it is the company's first released product. The design itself draws from Vietnamese street culture, presenting a youthful and energetic feel. Large white typeface reading 'Ba Hoa' is written vertically and repeated across the can, which has a bright red background. Blue typeface reading 'IPA' is written horizontally in a graffiti-like font.
The name 'Bao Hoa' means to mumble, or be talkative in a self-flattering but fun way. It also means '3 Flowers,' which the company intends to represent the three kinds of hops used in the new beer,
Image Credit: Rafik Duy
The vibrant 'Ba Hoa IPA' packaging will also double as Deme Beer's new brand identity, considering it is the company's first released product. The design itself draws from Vietnamese street culture, presenting a youthful and energetic feel. Large white typeface reading 'Ba Hoa' is written vertically and repeated across the can, which has a bright red background. Blue typeface reading 'IPA' is written horizontally in a graffiti-like font.
The name 'Bao Hoa' means to mumble, or be talkative in a self-flattering but fun way. It also means '3 Flowers,' which the company intends to represent the three kinds of hops used in the new beer,
Image Credit: Rafik Duy
Trend Themes
1. Craft Beer Design - The trend of using unique and culturally inspired packaging and branding for craft beer could disrupt traditional packaging and branding techniques in the beer industry.
2. Vietnamese Street Culture Influence - Using Vietnamese street culture as inspiration for packaging and branding could create disruptive innovation opportunities in the beverage and marketing industries.
3. Local Sourcing - The trend of highlighting locally sourced ingredients, like the three types of hops in Deme Beer's new product, could disrupt traditional methods of sourcing ingredients and create innovation opportunities in the food and beverage industry.
Industry Implications
1. Craft Beer Industry - Craft beer companies that use unique and culturally inspired packaging and branding could disrupt traditional packaging and branding techniques in the beer industry and attract new customers.
2. Beverage Industry - Beverage companies can create disruptive innovation opportunities by incorporating unique cultural influences and local sourcing into their product creation and marketing strategies.
3. Marketing Industry - Marketing companies that focus on using culturally inspired packaging and branding techniques could disrupt traditional marketing methods and attract a new customer base.
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