Tanksis are Used to Promote the EA's Battlefield 3 Game
Gemma Vardon — October 29, 2011 — Marketing
References: battlefield & gizmodo
Londoners are being given the opportunity to combat their commute to work with Tanksis.
To mark the launch of highly anticipated Battlefield 3, Tanksi ranks have been setup across the London to help workers with the modern warfare of commuting on a daily basis. The 16ton tanks are the latest addition to London's transport system, and will be promoting Battlefield 3 up until launch day on Friday 28th October.
The free of charge Tanksis have traveled across the city passing famous landmarks along the way including Big Ben, Waterloo and Westminster. The combat commute vehicles have caused quite a stir with passers-by and those participating in the daily battlefield of commuting.
Battlefield 3 is released Friday 28th October, and is available on Playstation 3, Xbox 360 and PC. For those that didn't grab a ride on the Tanksis, grab a copy to make up for it.
To mark the launch of highly anticipated Battlefield 3, Tanksi ranks have been setup across the London to help workers with the modern warfare of commuting on a daily basis. The 16ton tanks are the latest addition to London's transport system, and will be promoting Battlefield 3 up until launch day on Friday 28th October.
The free of charge Tanksis have traveled across the city passing famous landmarks along the way including Big Ben, Waterloo and Westminster. The combat commute vehicles have caused quite a stir with passers-by and those participating in the daily battlefield of commuting.
Battlefield 3 is released Friday 28th October, and is available on Playstation 3, Xbox 360 and PC. For those that didn't grab a ride on the Tanksis, grab a copy to make up for it.
Trend Themes
1. Urban Transportation - Develop innovative vehicles and systems to address the challenges of commuting in busy cities.
2. Promotional Campaigns - Utilize unique and attention-grabbing tactics to create buzz and engage target audiences.
3. Gamification in Advertising - Integrate gaming elements into marketing strategies to increase consumer participation and brand awareness.
Industry Implications
1. Automotive - Explore opportunities for developing alternative urban transportation options such as electric vehicles or micro-mobility solutions.
2. Advertising & Marketing - Offer innovative promotional techniques that incorporate technology and experiential marketing to capture audience attention.
3. Entertainment & Gaming - Leverage gamification strategies to create immersive experiences and drive consumer engagement in the gaming industry and beyond.
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