Gemma Vardon

The nation’s biggest newspaper is following in the footsteps of entertainment television in a bid to bridge the gap between its newspaper and online content with hashtag stories. The hashtag... MORE

MINIster’s MINIs is a new car hire scheme launched in London where you can rent MINIs by the hour. The Fun Hire Service is based in Berkeley Square, London’s West End. The fleet of MINI... MORE

The New York Bakery Co has created the first ever bagel grabber. The arcade game-like contraption allows hungry Brits to play for their bagel and pick up a flavour of their choice. The bagel grabber... MORE

Artist Natasha Law is turning Zizzi restaurants into national art galleries by using the restaurant’s plates as a unique canvas. In addition to creating these unusual art gallery eateries,... MORE

The first ever QR haircuts have been created ahead of the FA Cup, with the Betfair Mobile Bromley campaign. Betfair has recruited Wayne Rooney's hair stylist Daniel Johnson to cut QR codes in players'… MORE

Olympic medallist Jamie Baulch has been recruited as a human advert to run the streets of the UK promoting LOVEFiLM's streaming service. The former team GB runner is using his long distance marathon training… MORE

Londoners are being given the opportunity to combat their commute to work with Tanksis. To mark the launch of highly anticipated Battlefield 3, Tanksi ranks have been setup across the London to help workers… MORE

Apparently Brits apologize around eight times a day -- which translates into or 2,920 times a year -- and to counter that the New York Bakery Co. have had an idea to turn “sorry” Brits into straight-talkers.… MORE

England’s Rugby World Cup stars will have the backing of a 'Baa-rmy' in New Zealand, that is, thousands of sheep sporting the St. George Cross. Kiwi farmers are being offered one New Zealand dollar for… MORE

Eight celebrities have lent their voices to National Trust's 'Bench Mates,' which are talking benches that will go into properties and gardens across Britain. The talking benches include personal stories… MORE

Shoppers across the U.K.’s high streets got more than they bargained for this week: A procession of giant lizards have been busy delivering copies of a new videogame to retailers before its release. The… MORE

To celebrate the 10th year of GLAMOUR magazine, Krispy Kreme UK has created the exclusive Glamour Glaze doughnut -- the most stylish and glossy variety yet. Based on the signature Original Glazed doughnut,… MORE

Grease is certainly the word when it comes to best-loved musicals, and now you can catch a performance of the 1950s high school hit show over a bagel breakfast. To celebrate the relaunch of its authentic… MORE

In the Kempton Park 'Thrill of the Chase' promo, spectators will get their money back if they don't get excited by the on-track action on Racing Post Chase Day (February 26th). Racegoers who buy a ticket… MORE

The Naked Cowboy headed to Leicester Square to relaunch the New York Bakery Co.'s New York-inspired bagels and perform a special song he'd written for the event called 'Ode to the Bagel.' This performance… MORE

The World’s largest iPhone towers over St. Pancras commuters for the Lara Croft iPad launch. Tomb Raider enthusiasts were able to enjoy this giant digital billboard made entirely from iPads. The one-of-a-kind… MORE

Full Length Coffee is the product of a collaboration between Betfair and top barista Youri Vlag. This super-strength coffee was created with the intention of keeping cricket fans awake to watch The Ashes.… MORE

Britain's hedgehogs are in danger and there's only one creature who can help his fellow prickly friends - Sonic the Hedgehog. To save the nation's hedgehogs from deaths by car, and celebrate the release… MORE

Bryan Lacey (aka ‘The Complimentor) is walking the streets of Britain giving out 100,000 free compliments. Recruited by QVC Beauty, ‘The Complimentor’ is an idea which attempts to cheer up the city of… MORE

The National Trust has created these open-air living rooms to entice sofa-loving Brits into the great outdoors. The open-air living rooms are made entirely out of natural materials and took over a month… MORE

The Kempton Park racecourse has unveiled an unusual stud out of the starting gates -- a giant flower horse. The equine welcomes visitors to the neighboring Hampton Court Palace Flower Show and was created… MORE

On Wednesday, June 30th, the Jamie Baulch vs. Peopleton Brook race at Kempton Park will pit an Olympic athlete against a thoroughbred race horse. The race will take place on the final 100m of the Surrey… MORE

Ben & Jerry's is giving the nation a taste of how we'll vote this May 2010 by turning the election leaders into ice cream. Ben & Jerry's election leader ice cream offers a much tastier way to enjoy the… MORE

The first ever ‘World Wolf Premiere’ was hosted at Longleat Safari Park. A pack of wolves watched their counterparts in action on the big screen for the DVD & Blu-ray release of the 'The Twilight Saga:… MORE

Jars of free National Trust fresh air are being offered to stressed-out city workers across the UK. The fresh air has been captured in recycled glass jars from rural and coastal locations including Lake… MORE

Sheilas’ Wheels has invented a car key disguised as a cocktail ring, ensuring the driver’s key is always safe in hand. Devised by Sheilas’ Wheels following research which reveals women spend over 416… MORE

As city workers are finding it hard to escape the office this summer and enjoy the outdoors, Krispy Kreme UK has created the world’s first ‘summer in a briefcase.’ The briefcases are designed to allow… MORE