Lev Tanju Expands Premium Streetwear with the FILA+ Line
References: highsnobiety
Lev Tanju, founder of British streetwear brand Palace is the lead of FILA+, which is a new premium streetwear-friendly line. The first launch grabbed attention immediately when it hit the markets at Dover Street Market and Milanese imprint Antonia.
The new range elevates sportswear as we know it with minimal branding and expertise craftsmanship. The silhouettes include tracksuits made from velour, knitted jerseys, oxford shirts, and a notable pair of boots. The F+ Drill Boot is the first offering of the FILA+ brand and it does not disappoint. The chunky boots are finished with a Vibram sole unit at the base foundation for support and comfort. The upper is made from fuzzy suede paneling throughout in a brown and orange finish.
Image Credit: Dover Street Market
The new range elevates sportswear as we know it with minimal branding and expertise craftsmanship. The silhouettes include tracksuits made from velour, knitted jerseys, oxford shirts, and a notable pair of boots. The F+ Drill Boot is the first offering of the FILA+ brand and it does not disappoint. The chunky boots are finished with a Vibram sole unit at the base foundation for support and comfort. The upper is made from fuzzy suede paneling throughout in a brown and orange finish.
Image Credit: Dover Street Market
Trend Themes
1. Elevated Sportswear - This trend pushes the boundaries of traditional sportswear by integrating high-quality materials and sophisticated craftsmanship.
2. Minimal Branding - Brands are shifting towards subtle and refined branding strategies to appeal to consumers seeking understated luxury.
3. Hybrid Footwear - Combining streetwear aesthetics with performance features in footwear creates versatile pieces suitable for multiple occasions.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the demand for high-end streetwear that merges casual and premium design elements.
2. Sports Apparel - The sports apparel industry benefits from innovative designs that enhance performance while maintaining a stylish appearance.
3. Footwear Manufacturing - Manufacturers can explore new market opportunities by creating footwear that blends comfort, durability, and fashionable aesthetics.
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