Spar is Launching Two New Bag in a Box Wines This Month
Michael Hemsworth — April 28, 2021 — Marketing
References: spar & conveniencestore
Spar has announced two new bag in a box wines for consumers in the UK to pick up when looking for a high-quality wine to enjoy during everyday drinking occasions. The wines come in Crisp White and Fresh Rosé flavor options, which both feature a 2.25-liter bag in box format, which will keep them fresh from the first glass to the last. The wines will be priced at £14.99 each and will be available starting April 29.
Brand Manager from Spar UK Adam Georgiou spoke on the new bag in a box wines saying, "The bag in box wine category has experienced double digit growth over the last year with this trend set to continue into summer 2021. Our two new bag in a box SKUs are a product extension of our already popular Crisp White and Fresh Rosé wines and in keeping with the familiar designs, customers can easily recognise them.”
Brand Manager from Spar UK Adam Georgiou spoke on the new bag in a box wines saying, "The bag in box wine category has experienced double digit growth over the last year with this trend set to continue into summer 2021. Our two new bag in a box SKUs are a product extension of our already popular Crisp White and Fresh Rosé wines and in keeping with the familiar designs, customers can easily recognise them.”
Trend Themes
1. Bag in Box Wines for Everyday Occasions - Spar's latest product release caters to a growing trend of bag in box wines and presents opportunities for other winemakers to expand their product lines in this area.
2. Affordable High-quality Wine Options - As the demand for wallet-friendly high-quality wine increases, other retailers should consider developing similar products to cater to consumer preferences.
3. Product Line Extensions Through Familiar Designs - Extending a popular product line with recognizable designs can be a successful strategy for other food and beverage companies.
Industry Implications
1. Wine Industry - Winemakers can capitalize on the trend of bag in box wines and develop more affordable and accessible everyday options for consumers.
2. Retail Industry - Retailers can develop their own line of affordable high-quality wines, following the success of Spar's new bag in box options.
3. Food and Beverage Industry - Companies in this industry can expand their existing product lines through recognizable designs to increase brand loyalty and attract more consumers.
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