Ideas
Explore the world's #1 largest database of ideas and innovations, with 477,692 inspiring examples.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 477,692 cutting edge ideas.

Defiant Women-Celebrating Beers

Clean the Sky - Positive Eco Trends & Breakthroughs

The 'Miss Defy' Kolsch-Style Beer is Part Lager & Part Ale

— April 21, 2023 — Lifestyle
Wyoming-based Melvin Brewing is renowned for always marking the occasion of International Women's Day by banding together talented women brewmasters and beer aficionados to create an annual seasonal brew, with the year 2021 marked by the 'Miss Defy' kolsch-style brew that is now being available in canned format.

The 'Miss Defy' is a kolsch-style beer that makes use of ale yeast but is then fermented at cooler temperatures and developed like a conventional lager, with the end result being a beer that has a mixed identity that borrows from both the lager and ale breeds. As far as flavor profile is concerned, the 'Miss Defy' is low in hoppiness, refreshing like a lager that bears fruity flavor.

All this considered, this is a truly delicious beer that showcases the talent and creativity of women brewers.

Image Credit: Melvin Brewing
Trend Themes
1. Women-centered Microbreweries - Opportunities for microbreweries that celebrate the contributions of women in beer brewing and production, creating unique, innovative and flavorful beers that tell their stories and advocate diversity and inclusivity.
2. Hybrid Beers - The use of new techniques in beer brewing that combine traditional lager and ale brewing methods, resulting in a hybrid beer with unique flavor and aroma that offers beer lovers a new and exciting experience.
3. Sustainable Brewing - Innovations that promote eco-friendly brewing practices, including the use of renewable energy sources, recycled materials, water conservation, and waste reduction to minimize environmental impact and meet the growing demand for sustainable products.
Industry Implications
1. Craft Beer Industry - Microbreweries can leverage the growing demand for niche craft beer products by introducing unique and innovative beers that cater to the diverse tastes of consumers and highlight the contributions of women in the brewing industry.
2. Food and Beverage Industry - Women-led microbreweries can partner with restaurants, bars, and other food and beverage producers to create collaborative experiences that showcase the appeal and creativity of hybrid, sustainably-produced beers and highlight diversity and inclusion in the industry.
3. Sustainability Industry - Sustainably-minded companies can collaborate with microbreweries to promote green practices in the beer industry, including energy-efficient brewing techniques, upcycling spent grains, and reducing packaging and transportation waste, all while increasing consumer appeal and setting a trend for eco-friendly products.
2.9
Score
Popularity
Activity
Freshness