Bush's Beans & National Park Foundation are Letting Fans Stay in a Giant Bean
Grace Mahas — April 5, 2023 — Marketing
References: prnewswire
Bush's Beans is celebrating its partnership with the National Park Foundation (NPF) by offering three lucky fans and their guests a unique overnight stay in a giant bean can on wheels, dubbed the "Bush's Canper." This special experience will take place near three national parks this summer: Big Bend National Park in Texas, Grand Teton National Park in Wyoming, and the Great Smoky Mountains National Park in North Carolina and Tennessee. The partnership supports NPF's mission to protect and preserve over 400 national parks, including landscapes, historical sites, and cultural landmarks.
The winners will receive an all-expenses-paid trip to one of the parks, including flights, ground transportation, and a $200 travel stipend. The Canper will be equipped with bean-themed designs, water, power, food, beverages, and custom Bush's Beans camping gear. A private chef will prepare bean-centric breakfasts and dinners, while packed lunches will be provided for park excursions. Additionally, winners can choose a guided tour in or around the national park.
Bush's Beans has long been a camping favorite, offering plant-based protein, fiber, and sustainable benefits. The brand aims to support outdoor enthusiasts and promote the importance of preserving national parks. The Canper contest runs from April 5th to April 26th, and fans can enter at www.bushscanper.com.
The winners will receive an all-expenses-paid trip to one of the parks, including flights, ground transportation, and a $200 travel stipend. The Canper will be equipped with bean-themed designs, water, power, food, beverages, and custom Bush's Beans camping gear. A private chef will prepare bean-centric breakfasts and dinners, while packed lunches will be provided for park excursions. Additionally, winners can choose a guided tour in or around the national park.
Bush's Beans has long been a camping favorite, offering plant-based protein, fiber, and sustainable benefits. The brand aims to support outdoor enthusiasts and promote the importance of preserving national parks. The Canper contest runs from April 5th to April 26th, and fans can enter at www.bushscanper.com.
Trend Themes
1. Eco-tourism - The trend emphasizes sustainable and nature-focused aspects of tourism for outdoor enthusiasts, offering opportunities for businesses promoting green initiatives and ethical tourism.
2. Glamping - The trend combines glamour and camping, providing unique and luxurious outdoor accommodations that provide opportunities for businesses to exploit by offering premium camping experiences.
3. Brand Partnerships - The trend of partnering with non-competing companies for brand exposure or to propagate social responsibility initiatives can lead to disruptive innovation opportunities for businesses in different industries.
Industry Implications
1. Food and Beverage - The industry can leverage eco-tourism to promote sustainable farming, partner with tourism industries, and create innovative outdoor dining experiences.
2. Hospitality and Tourism - The industry can exploit the glamping trend and create unique accommodations for outdoor enthusiasts, offer guided tours, and experiences promoting outdoor recreation activities.
3. Marketing and Advertising - The industry can create brand partnership opportunities by selecting brands that complement each other, creating socially responsible campaigns, and contributing to a better world through marketing.
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