Cheez-It is Delivering Spring Break-In-A-Box
Laura McQuarrie — March 9, 2021 — Lifestyle
References: cheezit & prnewswire
This season, more families will be opting for stay-home spring break experiences and Cheez-It is bringing the fun to families with Spring Break-In-A-Box. As part of a springtime sweepstakes, the brand is offering "the ultimate mind-blowing, multi-sensory spring break experience," plus a year's supply of Cheeze-It Grooves.
There's an experience based on each flavor and the winner will get to choose the one that best suits their vibe. The Cheez-It Grooves Scorchin' Island Break is touted as a "tropical play-cation" with a surf simulator, a gaming station and a "volcano" hot tub. There's also the Western-inspired Cheez-It Grooves Zesty Dude Ranch Break and the Cheez-It Grooves Peak White Cheddar Break experience, which is styled like a snowy mountain getaway.
There's an experience based on each flavor and the winner will get to choose the one that best suits their vibe. The Cheez-It Grooves Scorchin' Island Break is touted as a "tropical play-cation" with a surf simulator, a gaming station and a "volcano" hot tub. There's also the Western-inspired Cheez-It Grooves Zesty Dude Ranch Break and the Cheez-It Grooves Peak White Cheddar Break experience, which is styled like a snowy mountain getaway.
Trend Themes
1. Stay-home Spring Break - More families opting for stay-home spring break experiences, creating opportunities for brands to offer immersive experiences at home.
2. Multi-sensory Experiences - Brands are offering immersive multi-sensory experiences to engage consumers and create memorable moments.
3. Prize-based Promotions - Brands are using prize-based promotions to increase brand awareness and engagement.
Industry Implications
1. Snack Foods - Snack food companies can leverage prize-based promotions to increase brand loyalty and engagement.
2. Entertainment - The entertainment industry can develop immersive stay-home experiences to monetize on the trend of stay-at-home vacations.
3. Marketing - Marketing agencies can create unique immersive experiences as a way for brands to differentiate themselves and increase brand loyalty.
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