SPC's Back to School Prank Styles Students in Outrageous Clothes
Laura McQuarrie — September 4, 2014 — Marketing
Since a lot of students are now shopping for Fall school clothes, SPC (Student Price Card) set up a back to school prank to show how easy it is to create a memorable look.
The stunt involved building hype for an exclusive event at a mall that featured 'Styles by Millie.' For the event, several teens were invited to be personally styled by Millie herself, who they were informed was an eccentric Parisian professional stylist. Millie gave directions to a shop assistant through a headset, creating outrageous outfits for the kids that none of them really seemed to be fond of. At the end, it's revealed that the master stylist is really just a grandma played by Eileen Sword.
This prank ties in with SPC's #RealStudentProblems social campaign for students to share their woes throughout the school year.
The stunt involved building hype for an exclusive event at a mall that featured 'Styles by Millie.' For the event, several teens were invited to be personally styled by Millie herself, who they were informed was an eccentric Parisian professional stylist. Millie gave directions to a shop assistant through a headset, creating outrageous outfits for the kids that none of them really seemed to be fond of. At the end, it's revealed that the master stylist is really just a grandma played by Eileen Sword.
This prank ties in with SPC's #RealStudentProblems social campaign for students to share their woes throughout the school year.
Trend Themes
1. Prank Styling - Opportunity for brands to create unique and memorable experiences by pranking customers with different styling choices.
2. Influencer Marketing - Potential for brands to collaborate with eccentric personalities, like grandma stylists, to create viral marketing campaigns and generate buzz.
3. User-generated Content - Brands can leverage campaigns like #RealStudentProblems to encourage students to share their experiences and create authentic content for social media.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity for fashion retailers to incorporate prank styling methods and create unique shopping experiences for customers.
2. Marketing and Advertising - Opportunity for marketing and advertising agencies to develop creative campaigns utilizing influencer marketing and prank-based strategies to captivate audiences.
3. Social Media Platforms - Platforms can explore partnerships with brands to promote user-generated content campaigns, like #RealStudentProblems, to attract and engage a younger audience.
4.7
Score
Popularity
Activity
Freshness
