The Baby Dove Melanin-Rich Skin and Curl Nourishment Collection is Rich
Michael Hemsworth — August 26, 2021 — Life-Stages
References: dove & drugstorenews
The Baby Dove Melanin-Rich Skin and Curl Nourishment collection is a richly formulated range of baby care cosmetics that will provide parents with a way to support their child's skin and hair.
The products are designed especially for babies who have melanin-rich skin as well as hair that boasts curls, coils and waves. Each of the products are hypoallergenic, made with premium oils and will help to expand the brand's original lineup to be more inclusive. The products are launching alongside the establishment of the Black Birth Equity Fund that will provide Black mothers expecting a child with financial support for doula services.
Co-Founding Executive Director at Black Mamas Matter Alliance and Baby Dove Strategic Advisor Angela D. Aina spoke on the Baby Dove Melanin-Rich Skin and Curl Nourishment collection and Black Birth Equity Fund saying, "We are proud to see the Black Birth Equity Fund become available today to Black expectant moms and birthing individuals across the country. For Black and other traditionally marginalized communities, Doulas have been proven to help reduce health disparities, as well as bridge language and cultural gaps between families and health providers. With notable support from global brands like Baby Dove, we will be able to raise greater awareness of Black maternal health, promote advocacy, and shift culture to support reproductive justice.”
The products are designed especially for babies who have melanin-rich skin as well as hair that boasts curls, coils and waves. Each of the products are hypoallergenic, made with premium oils and will help to expand the brand's original lineup to be more inclusive. The products are launching alongside the establishment of the Black Birth Equity Fund that will provide Black mothers expecting a child with financial support for doula services.
Co-Founding Executive Director at Black Mamas Matter Alliance and Baby Dove Strategic Advisor Angela D. Aina spoke on the Baby Dove Melanin-Rich Skin and Curl Nourishment collection and Black Birth Equity Fund saying, "We are proud to see the Black Birth Equity Fund become available today to Black expectant moms and birthing individuals across the country. For Black and other traditionally marginalized communities, Doulas have been proven to help reduce health disparities, as well as bridge language and cultural gaps between families and health providers. With notable support from global brands like Baby Dove, we will be able to raise greater awareness of Black maternal health, promote advocacy, and shift culture to support reproductive justice.”
Trend Themes
1. Melanin-rich Baby Skincare - Opportunity to expand the market by providing inclusive baby skincare that caters to melanin-rich skin and curly hair.
2. Hypoallergenic Baby Products - Opportunity to gain market share by providing premium oils and hypoallergenic baby cosmetics for babies with sensitive skin.
3. Black Birth Equity Funds - Opportunity to disrupt the traditional healthcare system and provide financial support for doula services for Black expectant mothers and birthing individuals.
Industry Implications
1. Baby Care Products - Opportunity to expand inclusivity in baby care products by offering skin and hair care products that cater to babies with melanin-rich skins and curly hair.
2. Doulas Services - Opportunity to provide financial support for Doulas services for Black expectant mothers and birthing individuals and reduce health disparities.
3. Maternal Health Advocacy - Opportunity to create awareness and promote advocacy for black maternal health and reproductive justice.
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