Tesco Takes Advantage of Avacodo Spread Popularity by Packaging It
Riley von Niessen — May 12, 2016 — Lifestyle
References: independent & independent
Being that avocado is one of the most popular accessories to toast, its only right that it should be made into a packaged avocado spread. British company Tesco has translated the popular health food into a replacement for butter or margarine. Comparatively, the product is a perfect substitute for those who are lactose intolerant, and would also have substantially less saturated fat and salt.
Tesco's avocado spread would also be suitable for vegans, as well as increasingly health-conscious consumers. Containing vitamins A and D as well as Omega 3, the spread has almost no salt. As Tesco reports, sales for avocados in the UK have gone up by approximately 40 per cent, "making it one of the UK’s fastest growing established fruit varieties." Being that the fruit has risen so much in popularity and consumers are consistently tracking down the next avocado recipe, the spread has all the ingredients to be a success.
Tesco's avocado spread would also be suitable for vegans, as well as increasingly health-conscious consumers. Containing vitamins A and D as well as Omega 3, the spread has almost no salt. As Tesco reports, sales for avocados in the UK have gone up by approximately 40 per cent, "making it one of the UK’s fastest growing established fruit varieties." Being that the fruit has risen so much in popularity and consumers are consistently tracking down the next avocado recipe, the spread has all the ingredients to be a success.
Trend Themes
1. Packaged Avocado Products - As avocado products grow in popularity, there is a disruptive innovation opportunity to create a variety of packaged avocado spreads, dips, and sauces for health and convenience-conscious consumers.
2. Substitute Product Development - The trend of creating plant-based substitute products for meat, dairy, and baked goods opens up an opportunity to create more avocado-based substitutes, such as avocado butter and margarine, as marketable butter alternatives.
3. Vegan and Health-conscious Options - The increasing demand for vegan and health-conscious food alternatives can inspire the innovation of avocado spread products that cater towards these targeted consumers' dietary needs and preferences.
Industry Implications
1. Food and Beverage - The food and beverage industry can take advantage of the trend of packaged avocado products by creating new and innovative avocado-based products that meet the growing demand of health-conscious and convenience-seeking consumers.
2. Retail and Grocery - Retail and grocery companies can capitalize on the growing demand for avocado products by partnering with suppliers and distributors to provide a diverse range of avocado-based products on store shelves and online.
3. Health and Wellness - The health and wellness industry has the opportunity to promote avocado spread as a healthy alternative to traditional butter and margarine products, citing its lower saturated fat content and vitamin-rich benefits.
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