PACK'D Frozen Avocado is Perfect for Smoothies and More
Michael Hemsworth — March 22, 2022 — Marketing
The PACK'D Frozen Avocado has been unveiled by the brand as a new product in the UK that will provide consumers with an easier way to incorporate the fresh ingredient into their favorite recipes.
The product consists of ripened avocado that has been chopped into pieces to allow for easy incorporation into smoothies, soups and more. The frozen product offers consumers enhanced ease of use by allowing them to easily grab only what they need without having to purchase fresh alternatives and wait for them to ripen.
Founder Alex Stewart spoke further on the new PACK'D Frozen Avocado saying, "Every product launch is exciting of course, but this launch feels particularly momentous for us as a business. This is not just a new SKU, but one that is entirely shaking up the category, both in terms of fresh and frozen. Finally, consumers will be able to buy avocado from the freezer that is guaranteed to be as it should be, every time and you can defrost and use only what you need.”
The product consists of ripened avocado that has been chopped into pieces to allow for easy incorporation into smoothies, soups and more. The frozen product offers consumers enhanced ease of use by allowing them to easily grab only what they need without having to purchase fresh alternatives and wait for them to ripen.
Founder Alex Stewart spoke further on the new PACK'D Frozen Avocado saying, "Every product launch is exciting of course, but this launch feels particularly momentous for us as a business. This is not just a new SKU, but one that is entirely shaking up the category, both in terms of fresh and frozen. Finally, consumers will be able to buy avocado from the freezer that is guaranteed to be as it should be, every time and you can defrost and use only what you need.”
Trend Themes
1. Frozen Avocado Consumption - The trend of utilizing frozen avocado to add convenience and efficiency to food preparation can be capitalized on by food processing and retail companies.
2. Ripened Avocado Products - The trend of using ripened avocado as a healthy ingredient to make nutritious smoothies and soups can be seized by food service providers, manufacturers, and distributors who seek to offer diverse and innovative solutions.
3. Frozen Product Innovation - The trend of introducing frozen products that preserve the nutritional value of fresh food can be harnessed by companies that are in the constant pursuit of providing sustainable, cost-effective, and quality solutions to consumers.
Industry Implications
1. Food Processing - Companies that specialize in food processing can leverage the efficient and effective production and distribution of frozen avocado as an opportunity for growth and innovation.
2. Food Service - Restaurants and other food service providers can take advantage of the availability and versatility of ripened avocado to develop unique dishes that cater to health-conscious consumers.
3. Retail - Retail companies can capitalize on the increasing demand for convenient and nutritious food resources by offering frozen avocado products that cater to busy consumers and health enthusiasts alike.
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