The Voortman Autumn Wafers Come in Two Flavors
Michael Hemsworth — August 10, 2022 — Marketing
References: voortman & candyindustry
The Voortman autumn wafers are a new seasonal cookie product being launched for consumers to pick up as they gear up for the fall months. The wafer-style cookies come in two flavors including S'mores and Pumpkin Spice, which will make them the perfect treat for avid fans of autumnal flavor to enjoy. The seasonally flavored wafers will be arriving in the US in 10.6-ounce packs for $3.79, but will only be available for a short while for shoppers to pick up.
General Manager of Voortman Cookies Limited Adam Lisook commented on the new Voortman autumn wafers saying, "Consumers are ready to indulge in their favorite fall flavors as summer nears its end. With classic favorites like pumpkin spice and s'mores being hallmarks of the season, snacking enthusiasts can embrace the fall season and feel good about eating their favorite flavors."
General Manager of Voortman Cookies Limited Adam Lisook commented on the new Voortman autumn wafers saying, "Consumers are ready to indulge in their favorite fall flavors as summer nears its end. With classic favorites like pumpkin spice and s'mores being hallmarks of the season, snacking enthusiasts can embrace the fall season and feel good about eating their favorite flavors."
Trend Themes
1. Seasonal Snack Flavors - Expanding the seasonal flavors of existing products or introducing new seasonal snacks could be a disruptive innovation opportunity for businesses.
2. Limited-time Offerings - Creating limited-time offerings for seasonal snacks could increase demand and create excitement for consumers, leading to potential innovation opportunities for businesses.
3. Wafer-style Cookies - Reinventing the wafer style snack with unique flavors or texture could be an opportunity for businesses to create a disruptive product for the snack industry.
Industry Implications
1. Food and Beverage - The food and beverage industry, particularly snack companies, can take advantage of the trend of seasonal flavors and limited-time offerings.
2. Retail - Retail companies can benefit from offering seasonal snacks as exclusive products, creating a sense of urgency and excitement for customers while potentially increasing sales.
3. Packaging - The packaging industry could create unique and festive packaging for seasonal snacks, potentially creating a disruptive product for the food and beverage industry.
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