These Voortman Wafers are Arriving for Summertime
Michael Hemsworth — April 28, 2022 — Marketing
References: voortman & candyindustry
These Voortman fruit-flavored wafers are arriving in the US and Canada to offer consumers a treat to enjoy this summer that's packed with light fruit flavors. The products come in two flavors including Tropical Fruit and Raspberry Lemonade, which are baked with real pineapple and coconut, and raspberry and lemon, respectively. The treats are a limited-edition offering priced at $3.49 for a 10.6-ounce package.
General Manager of Voortman Cookies Adam Lisook spoke on the new Voortman fruit-flavored wafers saying, "With summer approaching, consumers are increasingly looking for snacks in sweet, refreshing flavors to enjoy on a warm day. Our Raspberry Lemonade and Tropical Fruit Wafers contain real raspberries, lemons, pineapple, and coconut, and are made without high fructose corn syrup, artificial colors, or artificial flavors so consumers can feel good about eating them all season long."
General Manager of Voortman Cookies Adam Lisook spoke on the new Voortman fruit-flavored wafers saying, "With summer approaching, consumers are increasingly looking for snacks in sweet, refreshing flavors to enjoy on a warm day. Our Raspberry Lemonade and Tropical Fruit Wafers contain real raspberries, lemons, pineapple, and coconut, and are made without high fructose corn syrup, artificial colors, or artificial flavors so consumers can feel good about eating them all season long."
Trend Themes
1. Fruit-flavored Treats - The trend towards light, refreshing fruit flavors in snacks and desserts presents opportunities for innovative new flavor combinations and natural ingredient formulations.
2. Limited-edition Releases - The popularity of limited-edition product releases creates an opportunity for companies to offer creative and unique products that generate excitement among consumers and encourage trial.
3. Clean Label - The trend towards clean label ingredients and transparency in food production creates an opportunity for products made with natural ingredients and free of artificial colors, flavors, and preservatives.
Industry Implications
1. Snack Foods - The snack food industry can capitalize on the trend towards light, fruity flavors and limited-edition offerings to create innovative new products that cater to changing consumer preferences.
2. Bakery - The bakery industry can take advantage of consumer demand for clean label ingredients to develop products made with natural ingredients that are free of artificial flavors and preservatives.
3. Confectionery - The confectionery industry can incorporate fruit flavors into their products to appeal to the growing trend towards healthier snacking and the desire for lighter, refreshing dessert options.
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