Nabisco Brought Back Pumpkin Spice Oreos for This Fall
Colin Smith — August 9, 2022 — Business
References: oreo & brandeating
Nabisco announced the return of its fan-favorite fall snack, 'Pumpkin Spice Oreos.' These are the iconic Oreo cookie reimagined for the fall season with golden vanilla chocolate wafer cookie shells and an authentic pumpkin spice-flavored creme filling. The Pumpkin Spice Oreos will be available beginning August 15th, 2022, throughout the Fall months, while supplies last.
This special edition Oreo variety is popular for its blend of sweet and spiced flavors that effectively replicate the original texture of the Oreo cookie. As such, the Pumpkin Spice Oreos are equally enjoyable to enjoy dipped in milk or other beverages, while simultaneously adding a pinch of pumpkin spice flavor to the milk they are dipped in.
The cookies are available in 12.2-oz packages at an SRP of $3.50 USD, though this price may vary by location.
Image Credit: Nabisco
This special edition Oreo variety is popular for its blend of sweet and spiced flavors that effectively replicate the original texture of the Oreo cookie. As such, the Pumpkin Spice Oreos are equally enjoyable to enjoy dipped in milk or other beverages, while simultaneously adding a pinch of pumpkin spice flavor to the milk they are dipped in.
The cookies are available in 12.2-oz packages at an SRP of $3.50 USD, though this price may vary by location.
Image Credit: Nabisco
Trend Themes
1. Seasonal Dessert Flavors - The trend of offering limited edition, seasonal flavors for popular treats presents an opportunity for companies to boost sales and create excitement among consumers.
2. Nostalgic Product Revivals - The trend of bringing back discontinued products is a way for companies to tap into nostalgia, create buzz, and attract new customers.
3. Sweet and Spiced Flavors - The trend of combining sweet and spicy flavor profiles appeals to consumers who seek unique taste experiences and presents an opportunity for companies to differentiate their products.
Industry Implications
1. Snack Foods - Introducing seasonal or limited edition flavors into the snacking category, like Nabisco's Pumpkin Spice Oreos, can help companies boost sales and generate interest in their products.
2. Food Retail - Retailers can capitalize on the trend of seasonal flavors by offering a wider variety of themed products during the corresponding time of year, like stocking shelves with Pumpkin Spice Oreos in the fall.
3. Food Manufacturing - Manufacturers can utilize the trend of nostalgic product revivals to bring back previously discontinued items and create new interest in them, much like how Nabisco brought back the Pumpkin Spice Oreos.
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